Sennheiser Selects SugarCRM for Enterprise-wide Global CRM Rollout

Article type: 
Press Release

Global maker of consumer and high fidelity audio products chooses Sugar; CRM solution to be rolled out in more than 24 countries

SUGARCON – NEW YORK CITY — April 10, 2013 SugarCRM, the company that makes every user a customer expert, today announced that Sennheiser electronic GmbH & Co. KG, one of the world’s leading manufacturers of microphones, headphones and wireless transmission systems, has chosen to implement Sugar as its global CRM solution.

“Sennheiser will integrate Sugar as a key element of our global software architecture and is deploying the solution in more than 24 countries,” said Sennheiser CIO Klaus Höling. “SugarCRM’s flexible and open architecture delivers visibility and insight about all sales opportunities by just pushing one button. Our sales teams now have a tool to help them do their jobs more effectively so they can create great customer experiences that result in long-lasting relationships.”

Sennheiser selected SugarCRM because of Sugar’s ease of use, flexibility of its CRM platform and the deep support the Sugar suite has for IBM products. Sennheiser relies upon IBM Notes for email collaboration across their global operations. With the Sugar Plug-In for IBM Notes, Sennheiser employees can better connect with their customers, easily share that customer collaboration history with their colleagues, and quickly enhance their 360-degree view of Sennheiser customers across all interaction channels. 

“The combination of IBM Notes and Sugar enables Sennheiser to boost effective communications that drive sales,” said Clint Oram, chief technology officer for SugarCRM. “The best-in-class integration Sugar has with IBM Notes not only provides a simple mechanism for archiving and sharing customer email conversations, but also enables Sennheiser users to access customer information stored in Sugar directly from their IBM Notes client. As a result, they get a better understanding of what the customer wants and requires at the most important time, directly when they are collaborating with their customers.”

IBM Notes and Sugar provides Sennheiser with:

  • Open architecture and APIs to integrate CRM into its global software architecture
  • Open Cloud and On-Site deployment
  • All CRM functionality inclusive with mobile capabilities
  • Modular architecture with flexible, easy configuration
  • Next-generation CRM functionality that optimizes the customer experience

About Sennheiser electronic GmbH & Co. KG

The Sennheiser Group, with its headquarters in Wedemark near Hanover, Germany, is one of the world’s leading manufacturers of microphones, headphones and wireless transmission systems. The family-owned company, which was established in 1945, recorded sales of around €531 million in 2011. Sennheiser employs more than 2,100 people worldwide, and has manufacturing plants in Germany, Ireland and the USA. The company is represented worldwide by subsidiaries in France, Great Britain, Belgium, the Netherlands, Switzerland, Germany, Denmark (Nordic), Russia, Hong Kong, India, Singapore, Japan, China, Canada, Mexico and the USA, as well as by long-term trading partners in many other countries. Also part of the Sennheiser Group are Georg Neumann GmbH, Berlin (studio microphones and monitor loudspeakers), and the joint venture Sennheiser Communications A/S (headsets for PCs, offices and call centres). For more information on Sennheiser, please visit their web site.

About SugarCRM

SugarCRM delivers an integrated solution that empowers every user who interacts with customers to better understand and engage their customer, so every connection drives value. SugarCRM’s market-leading open Customer Relationship Management (CRM) platform delivers the agility, flexibility, and security required to equip each customer facing professional with the information and tools they need to know their customers better, do their job better, and deliver a consistent, superior customer experience across the organization, every time. SugarCRM applications have been downloaded more than 11 million times and currently help over 1.2M end users across disciplines effectively engage their customers. Over 6,500 organizations have chosen SugarCRM's On-Site and Cloud Computing services over proprietary alternatives. SugarCRM has been recognized for its customer success and product innovation by CRM Magazine, InfoWorld and Customer Interaction Solutions.

 For more information, call (408) 454-6900 or 1 87 SUGARCRM toll-free in the US, email, or visit You can also connect with SugarCRM on FacebookTwitter and YouTube.

Media Contact:

Jay Mejia