Roxtec Improves Mobile Customer Relationship Management (CRM) with Integration of SugarCRM and Riva

SugarCRM’s Interoperability Key to Seamless Integration with New Riva System

CUPERTINO, Calif.—July 12, 2011—SugarCRM, the world’s fastest growing customer relationship management (CRM) software company, today announced that Roxtec, a developer, manufacturer and seller of complete sealing solutions for cables and pipes, has selected Riva Integration Server from Omni to integrate its SugarCRM system with Microsoft Exchange. The integration of Riva with SugarCRM enabled Roxtec to synchronize their desktop applications with mobile email, enabling 60 sales team managers in 18 of Roxtec’s subsidiaries to better collaborate and more effectively communicate.

Roxtec has relied on Sugar Professional Edition as its worldwide CRM system since 2006. Previously, employees were faced with the time consuming process of using a native Outlook plug-in to sync Sugar contact and calendar information locally. With Riva, Roxtec was able to dramatically reduce administration time and efforts while providing its users with advanced integration features including automatic synchronization, along with CRM access from a variety of email applications and mobile devices such as the Apple® iPhone®, iPod Touch® and iPad®.

“We’ve always been impressed by Sugar’s intuitive, flexible and open solution, and now Riva has allowed us to take our relationship one step further to make our CRM solution that much more simple and effective,” said Matthias Brück, CRM Specialist at Roxtec. “We are pleased with the positive feedback from our sales teams that users are able to collaborate more efficiently and stay more focused on the sale.”

In addition to Sugar Professional, SugarCRM offers Sugar Enterprise, Corporate and Ultimate subscription options. The four offerings address the spectrum of SugarCRM customers, from small and mid- sized businesses to large enterprises, and their varying CRM needs in terms of depth and functionality. Now customers and partners worldwide benefit from a broader range of flexible, intuitive and open CRM solutions.

“Our goal is to provide sales teams with a solution that enables them to grow revenue and retain top customers,” said Clint Oram, CTO and co-founder of SugarCRM. "This integrated offering provides users with a solution for managing their Outlook systems more effectively, and from the mobile device of their choice.”

About Roxtec

Roxtec develops, manufactures and sells complete sealing solutions for cables and pipes. The company is headquartered in Karlskrona, Sweden, and this is where Roxtec’s research and development labs for their modular-based seals are situated. Roxtec serves customers around the world and has subsidiaries in Brazil, China, Finland, Germany, India, Italy, Japan, South Korea, Spain, Sweden, United Arab Emirates, United Kingdom, France, Singapore, Australia, Mexico and the U.S. In addition, a global network of 70 distributors represents Roxtec in other countries.

For more information about Roxtec, please visit www.roxtec.com.

About Omni Technology Solutions

Omni, The Integration Company, is the developer of Riva, the world’s first server-side CRM sync solution for Microsoft Exchange. Riva overcomes the limitations of traditional Outlook CRM plug-ins that need to be installed, configured and managed on users’ desktops, laptops and mobile devices. www.rivacrmintegration.com

About SugarCRM

SugarCRM makes CRM Simple. As the world's fastest growing customer relationship management (CRM) company, SugarCRM applications have been downloaded more than nine million times and currently serve over 800,000 end users in 80 countries. Over 7,000 customers have chosen SugarCRM's On-Site and Cloud Computing services over proprietary alternatives. SugarCRM has been recognized for its customer success and product innovation by CRM Magazine, InfoWorld and Customer Interaction Solutions.

For more information, call (408) 454-6900 or 1 87 SUGARCRM toll-free in the US, email contact@sugarcrm.com, or visit http://www.sugarcrm.com.

iPad, iPhone and iPod touch are trademarks of Apple Inc., registered in the U.S. and other countries.

Media Contacts:
Kevin Cheng
Sparkpr for SugarCRM
SugarCRM@Sparkpr.com
415-321-1879

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