Redglaze Group Deploys SugarCRM To Drive Business Optimization and Deliver a Superior Customer Experience

Article type: 
Press Release

Sugar Empowers Employees, Drives Major Efficiencies and Ensures Customer Alignment Across Multiple Companies and Departments

CUPERTINO, Calif. – Feb. 25, 2014 – SugarCRM, the company that enables businesses to create extraordinary customer relationships with the most innovative and affordable CRM solution in the market, today announced that Redglaze Group, a group of eight companies providing products and services to the construction industry, has deployed Sugar as its CRM solution. Deployed widely across the business and accessible to the majority of Redglaze Group employees, Sugar helps the multi-faceted businesses drive efficiency and deliver an exceptional customer experience.

Among Redglaze Group's eight businesses, five are in construction, two are in technology, and Redglaze provides operational business support services to the affiliate companies. With offices spread across four states, Redglaze's previous CRM system was tasked with managing many employees in different locations and tracking thousands of moving parts within customer projects. But when the company's rapid growth revealed shortcomings in its legacy CRM system, Redglaze initiated a broad-based search to find an innovative yet affordable customer management tool that could scale with their business.

"Since deploying Sugar, we've seen dramatic and impactful efficiency increases — employees can now engage in more effective customer interactions with real-time access to information that spans the entire customer lifecycle," said Dean Jessick, CEO of Redglaze Group. “Our company heavily relies on Sugar’s highly innovative and flexible platform to connect critical, disparate pieces of information—from sales and project management to contracts and accounting.  Sugar seamlessly combines our vital customer data across all lines of business and allows us to truly connect with customers and manage these engagements across the entire organization.”

Unlike traditional CRM systems that typically focus on tracking and managing sales by using a “one size fits all” approach, Sugar puts the individual needs first.  Sugar helps users make personal connections with every customer, and the entire organization can build unique customer relationships that deliver a competitive advantage, grow sales, improve satisfaction and drive highly effective marketing campaigns.  SugarCRM’s innovative user-focused design, Sugar UX™, makes Sugar simple and engaging to use whether at your desk or on a mobile device. Sugar UX’s contextual intelligence helps users discover new customer insights, collaborate more effectively, and ultimately, make better, faster decisions.

Designed for use by any customer-facing individual — including salespeople, marketers, customer support agents, receptionists, and executives — Sugar delivers a personalized CRM user experience across Redglaze’s businesses and departments. Today, nearly 74 percent of the Redglaze Group employees that are deployed on Sugar rely on the platform to help them perform their daily jobs—with dramatic results. Redglaze has developed a 30 percent increase in efficiency through project management and sales tracking, established consistency in customer interactions across all eight companies, enhanced management of information throughout the customer lifecycle, established organization-wide cost savings and improved cash flow.

"Our vision to empower the individual closely aligns with a growing demand for a CRM solution that breaks the mold of traditional systems," said Larry Augustin, SugarCRM CEO.  "Redglaze's experience with SugarCRM is a testament to our commitment to see our vision through by ultimately redefining the customer experience and giving organizations of every size an intelligent, innovative framework to deepen customer relationships."

To learn more about Redglaze’s deployment of SugarCRM, view the case study and video at

About SugarCRM

SugarCRM enables businesses to create extraordinary customer relationships with the most innovative and affordable customer relationship management (CRM) solution on the market. By placing the individual at the center of its solution, SugarCRM is putting the “i” in CRM and empowering people at all levels of an organization to better understand and engage with customers. Based in Silicon Valley, SugarCRM is backed by Goldman Sachs, Draper Fisher Jurvetson, NEA, and Walden International. More than 1.4M individuals in 120 countries rely on SugarCRM. To learn more visit SugarCRM or follow @SugarCRM.

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