Quote: Think Like A Media Company

Article type: 
Press Release

By Judith Aquino

"The key thing to realize is that you don’t find customers anymore. They find you. To make that happen more often, you need to think like a media company and produce the content that people want to consume.

We get about 10,000 leads a month from our blog and 30% of those leads came from a blog post that was posted that month. I could fire my blogging team and our lead gen would only drop 30% the next month. If I fired my entire AdWords team, that lead gen would go down 100%."

-Mike Volpe, CMO of HubSpot, in remarks at SugarCon 2013.

See here for full article: http://www.adexchanger.com/creative/quote-think-like-a-media-company/

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