PSTech Technology Integration with SugarCRM Lets Customers Take Advantage of Cisco IP Telephony

NOVI BEOGRAD, Serbia – January 3, 2012PSTech, today announced a new technology integration with SugarCRM, the world’s fastest-growing customer relationship management (CRM) company. The integration called, the Sugar Connector for Cisco IP Telephony, automates most of a user’s daily tasks when it comes to phone communications.

Through the new integration, customers will be able to leverage Cisco IP Telephony capabilities much more easily. Some of the features include:

  • Caller ID – Enables users to immediately see caller data on their IP phone
  • Click to Call – Lets users can make direct calls right from Sugar
  • Screen Pop-Ups – Allows users to take notes during customer calls
  • Call capture – Captures calls and notes related to the account or an account’s contacts automatically
  • CRM Directory – Lets users search for contacts in Sugar directly from your IP phone

The call connector is a huge time-saver for customers. For example, dialing time alone is decreased 3-5 times because users no longer need to punch in long number sequences on the phone. Instead, users just need to make one easy click in Sugar, and the dialing will be done for them. Customers who leverage this integration can experience ROI in as little as 3 months.

“Working with SugarCRM was an excellent experience for us. We focused on development and integration, and got the support we needed. At the end, we produced an excellent integration product,” said Marko Cevizovic, head of sales and marketing at PSTech.

"As a result of the Sugar connector for Cisco, call center agents and sales staff will have more time to focus on providing excellent customer service and closing deals,” said Tom Shuster, vice president and general manager of SugarCRM Europe. “When teams are more productive, they have the ability to improve their overall bottom lines."

To see the Sugar Connector for Cisco IP Telephony in action, please see an online demo. For more information on the new integration, please visit the PSTech web site.

About PSTech

PSTech is the leading regional Computer Software company, with over 150 software developers on-board. PSTech provides software solutions and services to a number of international clients, ranging from small companies to big enterprises.

About SugarCRM

SugarCRM makes CRM simple. As the world's fastest growing customer relationship management (CRM) company, SugarCRM applications have been downloaded more than ten million times and currently serve over 850,000 end users in 192 countries. Over 7,000 customers have chosen SugarCRM's On-Site and Cloud Computing services over proprietary alternatives. SugarCRM has been recognized for its customer success and product innovation by CRM Magazine, InfoWorld, Customer Interaction Solutions and Intelligent Enterprise. For more information, call (408) 454-6900 or 1 87 SUGARCRM toll-free in the US, email, or visit

Media Contacts:
SugarCRM Deutschland GmbH
Regina Holzapfel
+49 89 18917 2252

PSTech d.o.o.
Marko Cevizovic
+381 11 2057 400