Pardot and SugarCRM Power Closed Loop Marketing and Sales For Leading Firms

The combination of Pardot and SugarCRM allows companies to automate lead qualification processes; nurture leads until they are ready to buy and identify and prioritize qualified leads. These processes reduce overall marketing spend, align marketing and sales with the customer buying process and increase sales rep productivity. The joint customers span various industries, and include leading firms such as PracticeWEB, a UK firm providing digital marketing and other services to Accountancies in the United Kingdom.