More Reasons Not to Miss SugarCon 2012: New Speakers Paul Gillin and Michael Fauscette, Plus the Sugar App Throwdown

Article type: 
Press Release

Explore the Possibilities of CRM with Industry Thought Leaders

CUPERTINO, Calif. – March 6, 2012 – SugarCRM, the world’s fastest-growing customer relationship management (CRM) company, today announced that SugarCon 2012, continues to pile on speakers, sponsors, and special activities – making it an event for anyone who wants to “Explore the Possibilities of CRM” with customers, partners, developers and CRM thought leaders. Here’s the latest on SugarCon, being held April 23-26, 2012, at San Francisco’s Palace Hotel:

New Speakers Added

New speakers are continuing to be added to SugarCon’s already stellar speaker lineup. As previously announced, Guy Kawasaki, Paul Greenberg, Esteban Kolsky, Dr. Natalie Petouhoff and Larry Augustin are presenting. Newly announced speakers include:

  • Michael Fauscette, who leads IDC’s Software Business Solutions Group and provides thought leadership in the area of social applications and the transition to the social business. Michael will keynote on Tuesday the 24th at 9 a.m.
  • Paul Gillin, who is a thought-leader in collaboration and marketing and author of four books including, The New Influencers and Secrets of Social Media Marketing. Paul will keynote on Wednesday the 25th at 4:30 p.m.

A full conference agenda will be finalized prior to the conference

Sugar App Throwdown for Developers

A first at SugarCon, developers, engineers, and programmers who have created applications for SugarCRM are invited to show off their talents at the Sugar App Throwdown. The chosen applications will be demoed live on the main stage at SugarCon on April 24. App creators looking for their chance at stardom can apply online.

Sponsors Announced

IBM and Transverse have joined SugarCon as Diamond Sponsors, along with Pardot (Platinum Sponsor), Riva (Gold Sponsor), and SierraCRM (Silver Sponsor). To become a SugarCon sponsor, please download the sponsorship prospectus.

More about SugarCon 2012

SugarCon 2012’s theme is “Explore the Possibilities of CRM,” inspiring attendees to dig deeper into the CRM discipline. In keeping with SugarCRM’s open approach to business, the CRM community, not SugarCRM, built the conference schedule based on attendee suggestions and online voting. The event will offers eight tracks with more than 80 breakout sessions, providing plenty of opportunities for networking.

For more information on SugarCon 2012, visit the event web site. To register for the event, visit the registration page.

About SugarCRM

SugarCRM makes CRM simple. As the world's fastest growing customer relationship management (CRM) company, SugarCRM applications have been downloaded more than ten million times and currently serve over 1,000,000 end users in 192 countries. Over 7,000 organizations have chosen SugarCRM's On-Site and Cloud Computing services over proprietary alternatives. SugarCRM has been recognized for its customer success and product innovation by CRM Magazine, InfoWorld and Customer Interaction Solutions.

For more information, call (408) 454-6900 or 1 87 SUGARCRM toll-free in the US, email, or visit You can also connect with SugarCRM on Facebook, Twitter and YouTube.

Media Contact:
Elena Annuzzi
(408) 792-6952