Major Industry Brands Select SugarCRM for Sales Force Automation

Article type: 
Press Release

Market Leaders Sennheiser, Wilson Sporting Goods Co., San Jose SaberCats and CitySprint Choose Sugar to Create a Fantastic Customer Experience

CUPERTINO, Calif. — May 1, 2013 — SugarCRM, the company that makes every user a customer expert, today announced the addition of market leaders to its expanding roster of enterprise customers, including Sennheiser, Wilson Sporting Goods Co., San Jose SaberCats and CitySprint.

“Sennheiser will integrate Sugar as a key element of our global software architecture and is deploying the solution in more than 24 countries,” said Sennheiser CIO Klaus Höling. “SugarCRM’s flexible and open architecture delivers visibility and insight about all sales opportunities by just pushing one button. Our sales teams now have a tool to help them do their jobs more effectively so they can create great customer experiences that result in long-lasting relationships.”

"We had outgrown our homegrown CRM system and reviewed the market leaders for sales force automation and client management tools," said Naomi Ward, Client Services Director for CitySprint. "We chose SugarCRM because of the ease-of-use of the Sugar solution that we felt would contribute to a successful company-wide adoption of the system. We also really liked Sugar’s social media tracking modules, the excellent workflow for both case management and sales, and the fact it is a great mobile platform."

"SugarCRM gave us the means to truly streamline our sales efforts,” said Mike Carrozzo, Director of Sales for the San Jose SaberCats. “This resulted in much greater productivity and less wasted time. The support we have received from the technical staff at SugarCRM has been exemplary and really expedited the learning curve. We are grateful to have them as the new backbone of our sales and marketing efforts."

“We listen closely to what are customers tell us so that we can provide them with a solution that meets their needs to create an excellent customer experience,” said Larry Augustin, SugarCRM’s chief executive officer. “To compete in today’s hyper-connected world, sales teams need information right at their fingertips so they can do their jobs more effectively.”

About SugarCRM

SugarCRM delivers an integrated solution that empowers every user who interacts with customers to better understand and engage their customer, so every connection drives value. SugarCRM’s market-leading open Customer Relationship Management (CRM) platform delivers the agility, flexibility, and security required to equip each customer facing professional with the information and tools they need to know their customers better, do their job better, and deliver a consistent, superior customer experience across the organization, every time. SugarCRM applications have been downloaded more than 11 million times and currently help over 1.2M end users across disciplines effectively engage their customers. Over 6,500 organizations have chosen SugarCRM's On-Site and Cloud Computing services over proprietary alternatives. SugarCRM has been recognized for its customer success and product innovation by CRM Magazine, InfoWorld and Customer Interaction Solutions.

For more information, call (408) 454-6900 or 1 87 SUGARCRM toll-free in the US, email, or visit You can also connect with SugarCRM on FacebookTwitter and YouTube.


Jay Mejia