KRAMSKI Improves Forecasting Range By 200% with SugarCRM

Article type: 
Press Release

Channel Partner MyCRM Helps KRAMSKI to Standardize Sales Process and Reduce Quote Approval Times

CUPERTINO, Calif. – November 12, 2012SugarCRM, the market-leading customer relationship management (CRM) company that enables enterprise-wide customer engagement, today announced that KRAMSKI GmbH, a stamping and insert/outsert molding manufacturer with a global client base, turned to SugarCRM and November Partner of the Month MyCRM GmbH to improve sales monitoring and transparency and increase customer satisfaction. As a result of its Sugar implementation, KRAMSKI can now forecast a full nine months in advance rather than three—a 200 percent improvement. Sugar also accelerated decision-making while reducing quote approval time by 20 percent for domestic customers and 25 percent for international customers.

With plants in Asia and North America and high-profile customers such as Bosch, Delphi and Lear, KRAMSKI needed to introduce greater uniformity, transparency, and efficiency into its sales process. The company relied on Excel spreadsheets to track leads, inquiries, and opportunities. As a result, KRAMSKI executives had little visibility into the sales pipeline. To meet these challenges, KRAMSKI wanted an online sales monitoring and reporting tool that would ensure consistent and accurate data, document the entire sales process from initial contact to order receipt, create reports to analyze sales performance, and support targeted email marketing.

KRAMSKI chose SugarCRM and engaged channel partner MyCRM to design and implement the solution and conduct user training. MyCRM also integrated Sugar with IBM Lotus Notes Groupware. In addition to improving sales monitoring processes and increasing the forecasting range by 200 percent, the MyCRM Sugar implementation:

  • Reduced quote approval time by 20 percent for domestic clients and 25 percent for international clients
  • Enabled KRAMSKI to optimize production resources
  • Improved opportunity management and quote generation
  • Standardized sale reporting across all company locations

“Within a very short time, Sugar became an integral part of KRAMSKI,” concludes CEO Andreas Kramski. “In the future, we plan to integrate Sugar with SAP and introduce Sugar Mobile to our field sales force, which will increase sales productivity even further.”

“MyCRM’s SugarCRM solution for KRAMSKI has exceeded the original requirements in all areas,” remarks Clint Oram, chief technology officer and co-founder of SugarCRM. “With dramatic improvements in forecasting and quote approval, the company can increase top-line revenue and make faster decisions while ensuring that production resources are allocated effectively.”

Based on MyCRM’s implementation of SugarCRM at KRAMSKI, MyCRM won Partner of the Month for November 2012. SugarCRM’s Partner of the Month program recognizes Sugar partners around the globe that have delivered significant measurable results to a customer.

For more information on KRAMSKI, please visit the case study.

About KRAMSKI GmbH

KRAMSKI GmbH, headquartered in Pforzheim, the Gold City, is an independent corporation managed with plants in Asia and North America. KRAMSKI GmbH was founded in 1978 as a machine tool company producing precision and high-performance stamping tools. Today, the company develops and manufactures complex and highly sophisticated stamping and system parts. KRAMSKI produces approximately 2.5 billion parts annually for automotive, medical, telecommunication, and other industries.

About MyCRM GmbH

MyCRM specializes in implementing CRM applications on the SugarCRM platform. Customers profit from the depth of the solutions and unique building blocks for the fast assembly and integration of a system that is tailor-made. MyCRM can point to many proven successes with CRM implementations and is a SugarCRM Gold Partner. For more information, see www.mycrm.

About SugarCRM

SugarCRM democratizes customer engagement, empowering every professional who interacts with the customer to excel at their job. SugarCRM’s market leading open Customer Relationship Management (CRM) platform delivers the agility, flexibility, and security required to equip each customer facing professional with the information and tools they need to effectively collaborate and engage with their customer, both within and beyond the enterprise. SugarCRM applications have been downloaded more than 11 million times and currently help over 1,000,000 end users across disciplines effectively engage their customers. More than 6,000 paid subscriber customers have chosen SugarCRM's On-Site and Cloud Computing services over proprietary alternatives. SugarCRM has been recognized for its customer success and product innovation by CRM Magazine, InfoWorld and Customer Interaction Solutions.

For more information, call (408) 454-6900 or 1 87 SUGARCRM toll-free in the US, email contact@sugarcrm.com, or visit www.sugarcrm.com. You can also connect with SugarCRM on Facebook, Twitter and YouTube.

Media Contacts:

Elena Annuzzi
SugarCRM
(408) 792-6952
eannuzzi@sugarcrm.com

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