King Worldwide Selects SugarCRM’s Superior Value Over Salesforce.com

Article type: 
Press Release

Sugar Increases Visibility, Communication, and Collaboration Across Six Companies

LONDON – March 1st, 2012 – SugarCRM, the world’s fastest-growing customer relationship management (CRM) company, today announced that King Worldwide, Europe’s fastest-growing stakeholder management consultancy, has chosen SugarCRM to unify individuals and departments among six of its companies. Leveraging Sugar’s extreme flexibility and the company’s Professional Services group, King Worldwide created a custom solution that brings visibility and control to client services and marketing operations that span the globe.

Since each King Worldwide company provides a different service within the spectrum of stakeholder management, unifying activities and outreach with a capable CRM system was critical. “We provide services in a variety of realms, many of which overlap. Often our consultants are able to help a client address an issue via services of a different division. Keeping close track of these relationships and outreach is fundamental to our ability to provide an integrated solution,” explains Audra Oliver, head of marketing and communications for King Worldwide. “We truly believe communication is everything, not only for our clients but for ourselves as well. Having a user-friendly, easily accessed way of communicating across the world is pivotal for us.”

King Worldwide evaluated Salesforce.com and SugarCRM. Its digital and online communications division, KWD, already had experience using Sugar’s Community Edition successfully. “After carefully investigating what was available, we concluded that Sugar was a better value,” continues Oliver. “Salesforce was more expensive and for our purposes didn’t provide any additional benefits.” King Worldwide selected Sugar Corporate Edition and purchased Sugar’s Professional Services Jumpstart Package to support the implementation and the customizations required for each company.

King Worldwide users are already responding enthusiastically to Sugar’s shared calendar function, Outlook integration, social media features, and mobile capabilities. To date King Worldwide has deployed SugarCRM to four companies and expects to complete its deployment to two more by March 2012.

“The great thing about SugarCRM is that it is not difficult to use, so whether it’s our CEO in New York, a senior financial PR consultant in London, or an international proxy specialist in Germany, they are all able to access and use the system without help or weeks of training,” concludes Oliver. “We couldn’t be more pleased with SugarCRM, the support we’ve received, and the overall results.”

“The breadth and scope of King Worldwide’s operations demanded a solution that could be closely tailored to its requirements and still remain affordable,” remarks Tom Shuster, vice president and general manager of SugarCRM Europe. “And that is certainly a strength of Sugar—one that separates us from many competitors.”

About King Worldwide

King Worldwide (www.king-worldwide.com) is a leading global financial communications and stakeholder management firm. King Worldwide's services include financial media relations, investor relations, shareholder and bondholder identification, online financial communications, transactional support, and proxy solicitation. With offices in New York, Chicago, London, Stockholm, Madrid, Cape Town, Moscow, Dubai, Hong Kong and Taipei, the firm employs approximately 900 staff and serves over 1,000 public company, mutual fund family and private equity clients.

About SugarCRM

SugarCRM makes CRM simple. As the world's fastest growing customer relationship management (CRM) company, SugarCRM applications have been downloaded more than ten million times and currently serve over 1,000,000 end users in 192 countries. Over 7,000 organisations have chosen SugarCRM's On-Site and Cloud Computing services over proprietary alternatives. SugarCRM has been recognised for its customer success and product innovation by CRM Magazine, InfoWorld and Customer Interaction Solutions.

For more information, call 01223 597848, email contact@sugarcrm.com, or visit http://www.sugarcrm.com. You can also connect with SugarCRM on Facebook, Twitter and YouTube.

Media contact:
Regina Holzapfel
SugarCRM
+49.89.189.172.252
rholzapfel@sugarcrm.com

Martha de Monclin
Bijou PR for SugarCRM
0777 168 2434
martha@bijoupr.com

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