Jacobsons Direct Enhances Its CRM Offerings to Customers with SugarCRM Partnership









Jacobsons Direct and SugarCRM Partner to Advance Customer Value with Complete Sales and Marketing Solution; Companies Co-Sponsoring The Customer Show MENA Conference

DUBAI, United Arab Emirates—November, 23, 2010—SugarCRM, the world’s fastest growing customer relationship management (CRM) company, today announced a new partnership with Jacobsons Direct, the Middle East’s premier Direct Marketing and CRM Integrated Solutions Company. With SugarCRM part of its offerings, Jacobsons Direct now has the world’s most open and highly flexible CRM solutions to offer its growing customer community in the region.

“We see a strong synergy between the value proposition of SugarCRM and Jacobsons’ core values and region-grown competences,” said George Jacob, Managing Director at Jacobsons Direct. “We strive to provide effective customer management tools and services to our clients. SugarCRM has the right tools to build upon our foundation.”

SugarCRM’s award winning commercial products are now delivering proven results for thousands of clients in over 80 languages. Jacobsons Direct clients can now gain all of the competitive advantages of Sugar Professional and Sugar Enterprise, including:

•    Visibility into their sales pipelines, with deep reporting and forecasting features
•    A closed loop between sales and marketing teams with strong, yet simple to use marketing automation tools
•    The ability to increase customer satisfaction through industry-leading customer service and support tools

“Our partnership with Jacobsons Direct is key in the development of our ecosystem and highly contributes to our ongoing expansion in the Middle Eastern region,” said Tom Schuster, General Manager, EMEA region at SugarCRM. “The combination of SugarCRM´s expertise in open CRM solutions and Jacobson´s skills and knowledge of the Middle East market requirements will ensure high-value benefits for organizations throughout this region.

As part of the new partnership between Jacobsons Direct and SugarCRM, the two companies will be co-sponsors of the The Customer Show MENA 2010, the Middle East’s number one dedicated CRM event. Tom Schuster, General Manager of SugarCRM Deutschland GmbH, will be presenting in a session titled “Open CRM “ on November 23 at the event.

To learn more about The Customer Show, or to register the event, visit: http://www.terrapinn.com/2010/csmena/index.stm

About Jacobsons Direct

Jacobsons is Middle East’s premier provider of Customer Relationship & Value Management services since 25 years.
Partnering with corporations in most industries, Jacobsons has generated and harmonized under one roof customer data & analytics with high ROI, customer engagement strategies and campaigns to acquire new customers, retain customer value and nurture competition-resistant growth.
Home to the richest CRM and CVM best practices and knowledge, Jacobsons’ value creation competences remain in sync with next generation online and mobile customer engagement technologies and communication channels.
Jacobsons equips its clients with lasting yet contemporary and balanced People-Process-Technology practices for unbeatable sales acceleration and customer value growth.

Kevyn Bunyan
Jacobsons Direct Marketing LLC
Dubai, UAE

Ashley Jacob
Jacobsons Direct Marketing LLC
Dubai, UAE


About SugarCRM

SugarCRM makes CRM Simple. As the world's fastest growing customer relationship management (CRM) company, SugarCRM applications have been downloaded more than seven million times and currently serve over 600,000 end users in 80 languages. Over 6,000 customers have chosen SugarCRM's On-Site and Cloud Computing services over proprietary alternatives. SugarCRM has been recognized for its customer success and product innovation by CRM Magazine, InfoWorld, Customer Interaction Solutions and Intelligent Enterprise.

For more information, call (408) 454-6900 or 1 87 SUGARCRM toll-free in the US, email contact@sugarcrm.com, or visit http://www.sugarcrm.com.

Media Contacts:

Svenja Op gen Oorth/Anja Klauck
Veronique Loquet
+33 (0) 668 427 968
Martha de Monclin
Bijou PR
+44 (0)777 168 2434