Harte-Hanks® is Ranked as Leader by Independent Research Firm
Report cites Harte-Hanks for its “deep industry experience across a range of industries and a vast array of service offerings,” aimed at the midmarket.
CUPERTINO, Calif. – February 7 2008 – SugarCRM, the world’s leading provider of commercial open source customer relationship management (CRM) software, has announced that one of its OEM partners, Harte-Hanks, has been recognized as a market leader among Midmarket Database Marketing Service Providers in the November 2007 report The Forrester Wave™: Database Marketing Service Providers, Q4 2007.
Harte-Hanks was among the select companies that Forrester invited to participate the report. In this evaluation, Harte-Hanks was cited as a Strong Performer in the Enterprise Database Marketing Service Providers category.
Part of the Harte-Hanks Allink® database solution line is Allink Connect, a sales optimization tool powered by SugarCRM. Harte-Hanks Allink Connect is designed to provide instant access to users’ customer and prospect relationships, empowering more effective sales, marketing and service initiatives. Allink Connect enables users to gain a 360-degree view of their customers, all powered by underlying SugarCRM technology.
“Allink Connect offers our customers a cost-effective sales and marketing optimization solution that can be up and running very quickly,” said Tom Collins, Managing Director, Market Advantage at Harte-Hanks, who manages Allink Connect. “And the core SugarCRM technology provides deep intelligence in marketing activities, sales pipelines and automates critical workflows.”
“The Harte-Hanks Allink Connect offering is a testament to the flexible nature of SugarCRM,” said Jeff Campbell, vice president of Channel Sales at SugarCRM. “SugarCRM provides a great foundation that our partners can leverage to provide high performing, value-based technology solutions for their customers.”
Harte-Hanks is a worldwide, direct and targeted marketing company that provides direct marketing services and shopper advertising opportunities to local, regional, national and international consumer and business-to-business marketers. Harte-Hanks Direct Marketing improves return on its clients' marketing investment by increasing their prospect and customer value through solutions and services organized around five groupings of integrated activities: Information (data collection/management) — Opportunity (data access/utilization) — Insight (data analysis/interpretation) — Engagement (program and campaign creation and development) — Interaction (program execution). Visit the Harte-Hanks Web site at http://www.harte-hanks.com or call (800) 456-9748
SugarCRM is the world's leading provider of commercial open source customer relationship management (CRM) software for companies of all sizes. SugarCRM easily adapts to any business environment by offering a more flexible, cost-effective alternative than proprietary applications. SugarCRM's open source architecture allows companies to more easily customize and integrate customer-facing business processes in order to build and maintain more profitable relationships. SugarCRM offers several deployment options, including on-demand, on-premise and appliance-based solutions to suit customers' security, integration and configuration needs. For more information, call (408) 454-6900 or 1 87 SUGARCRM tollfree in the US, email firstname.lastname@example.org, or visit www.sugarcrm.com.
Chris Harrick, SugarCRM
Jen Spark, Schwartz Communications for SugarCRM