Four quick CRM takeaways from #SugarCon

Article type: 
Press Release

2013 April 10

By Peter Ostrow

Think CRM is a nice-to-have, or a must-have?

  • 60% of the US labor force touches the customer. Think CRM is a nice-to-have, or a must-have?
  • CRM is moving from a “system of record” to a “system of engagement”
  • The customer doesn’t care which system – marketing automation, CRM, contact center – “owns” them…they  just want their product, service or resolution
  • It’s good if the C-Suite supports the CRM initiative – but better if they have their own, properly configured access to the tool

See here for full article: http://blogs.aberdeen.com/customer-management/four-quick-crm-takeaways-from-sugarcon/

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