Four quick CRM takeaways from #SugarCon
2013 April 10
By Peter Ostrow
Think CRM is a nice-to-have, or a must-have?
- 60% of the US labor force touches the customer. Think CRM is a nice-to-have, or a must-have?
- CRM is moving from a “system of record” to a “system of engagement”
- The customer doesn’t care which system – marketing automation, CRM, contact center – “owns” them…they just want their product, service or resolution
- It’s good if the C-Suite supports the CRM initiative – but better if they have their own, properly configured access to the tool
See here for full article: http://blogs.aberdeen.com/customer-management/four-quick-crm-takeaways-from-sugarcon/