FayeBSG Announces SugarCRM ShoreTel Integration to Enable Seamless Communications for Customer-Facing Professionals

Article type: 
Press Release

Faye Business Systems Group (FayeBSG), an award winning SugarCRM Platinum Partner in Southern California, has announced the product launch of their SugarCRM ShoreTel Integration Application. While Sugar is incredibly versatile, it just got even sweeter with The FayeBSG SugarCRM ShoreTel Integration Application which was designed to allow users of ShoreTel phone systems and the SugarCRM Application to function as one. ShoreTel is the leading provider of brilliantly simple phone systems and unified communications solutions.

“We’ve designed our Sugar ShoreTel Integration to streamline the entire call to CRM process,” said FayeBSG CEO David Faye, “but what’s great is the ease of installation. It’s easy to configure, and easy to use. The functionality between Sugar and ShoreTel is very exciting. In using their ShoreTel phone system, people can now track phone calls and schedule follow up meetings all through Sugar.”

FayeBSG used ShoreTel’s APIs and open architecture to build the custom integration, ensuring it will work seamlessly with the SugarCRM solution.

Pej Roshan, vice president of product management at ShoreTel, said: “One of the benefits of ShoreTel’s open architecture is the ability for third-parties to use our APIs to create integrations. ShoreTel is becoming the UC platform of choice for delivering the insights of a company’s CRM across the business. FayeBSG is capitalizing on the popularity of CRM solutions and VoIP to provide greater ease of use and productivity improvements for small- to medium-sized businesses.”

Without an integrated phone system, there can be painful inefficiencies that occur on a day-to-day basis. For example, sales reps or other staff can forget to log their calls in Sugar, or forget to create a new contact/lead when a call is received from an unknown source. Human error is also a factor; staff members can sometimes incorrectly enter customer data into Sugar after a call. Combining content and data from Sugar with a ShoreTel phone system creates a whole new layer of customer transparency and will translate to higher customer satisfaction. Gone are the days of trying to piece together call logs, looking at strange numbers and the length of call times. With the integration of Sugar and ShoreTel, call logging and data recording is automated.

The FayeBSG SugarCRM ShoreTel Integration Application conveniently features an easy to use and highly customizable web interface for the administrator to make user configuration changes. Here are some key features and benefits for a Sugar user when conducting outgoing calls:

  • Initiate Click to Dial Functions with the click of a mouse
  • Automatically launch a Log Call screen after the Click to Dial screen to easily record the results of the call
  • Easily identify and track the outgoing call recipient as a contact, account or lead
  • Smoothly schedule a reminder or follow-up call to touch base with the contact or lead in the future

For In-coming Calls, the key features and benefits include:

  • Receive a pop-up message within Sugar alerting you to an in-coming call
  • Pop-up messages remain active while working in other programs or windows
  • Automatically launch a Log Call screen to easily record the results of the in-coming call
  • Easily add the in-coming call details as a contact, account or lead
  • Easily schedule a reminder or follow-up call to touch base with the contact or lead in the future

For some helpful resources on the FayeBSG SugarCRM ShoreTel Integration Application, you can visit FayeBSG’s Sugar-ShoreTel home page where you can learn more about the application, watch a video of it in action, and review pricing information.

About Faye Business Systems Group

Faye Business Systems Group (FayeBSG) is an award winning Southern California-based technology consulting firm and Software Company with over 25 years of experience helping growing companies become more profitable through the effective use of technology. As an industry leader, FayeBSG uses SugarCRM, Sage 100 ERP (formerly MAS 90), Acumatica, and a variety of custom software solutions to meet client needs with services including software development, project management, integrations, data migration, consulting, training, and support. As one of Sugar’s leading North American Platinum Partners, FayeBSG also specializes in Sugar Integrations, receiving numerous honors for its integrations with Sage 100 ERP, Quickbooks, Constant Contact, Authorize.Net, and more. To find out more information, call (818) 280-4820, email info(at)fayebsg(dot)com, or visit http://www.fayebsg.com. Connect with Faye Business Systems Group on LinkedIn, Twitter or YouTube.

About ShoreTel, Inc.

ShoreTel, Inc. is a leading provider of brilliantly simple IP phone systems and unified communications solutions. Its award-winning on-premises IP-PBX solution and cloud-based hosted phone system eliminate complexity and improve productivity. Recognized for its industry-leading customer experience and support, ShoreTel’s innovative business phones, application integration, collaboration tools, mobility, and contact center applications enable users to communicate and collaborate no matter the time, place or device, with minimal demand on IT resources. ShoreTel is headquartered in Sunnyvale, Calif., and has regional offices and partners worldwide. For more information, visit http://www.shoretel.com.

About SugarCRM

SugarCRM enables businesses to create extraordinary customer relationships with the most innovative and affordable customer relationship management (CRM) solution on the market. By placing the individual at the center of its solution, SugarCRM is putting the “i” in CRM and empowering people at all levels of an organization to better understand and engage with customers. Based in Silicon Valley, SugarCRM is backed by Goldman Sachs, Draper Fisher Jurvetson, NEA, and Walden International. More than 1.5M individuals in more than 120 countries rely on SugarCRM. To learn more visit http://www.sugarcrm.com or follow @SugarCRM.

 

Press Contacts:

Jesse Heller

Faye Business Systems Group, Inc.

818-280-4820

jesse(dot)heller(at)fayebsg(dot)com

 

Katie Maller

ShoreTel

408-962-2786

kmaller(at)shoretel(dot)com

 

Jodi Guilbault 
SugarCRM
415-987-4970
jguilbault(at)sugarcrm(dot)com

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