engajer Integration with SugarCRM Creates the Ultimate Sales Engagement Tool

Article type: 
Press Release

SUGARCON 2012, SAN FRANCISCO, Calif. – April 24, 2012engajer, Inc. a company that has developed a revolutionary product providing companies with the ultimate engagement tool for both B2B and B2C target audiences, today announced an integration with SugarCRM, the world’s fastest-growing customer relationship management (CRM) company. The announcement was made at SugarCRM’s 6th annual SugarCon event, a customer and developer’s conference being held April 23-26, 2012 at The Palace Hotel in San Francisco, California.

engajer provides a rich video interactive presentation where you can choose what you want to learn about. No more reading through lengthy documents or scrolling through unfocused website content--simply choose the section that is interesting and pertinent to you.

engajer enables businesses to digitize, distribute and analyze their “best-foot-forward” sales pitch. Tracking begins from the moment an email is sent and analyzed in real-time to expose how potential leads have engaged your sales or promotional message. With that data, the software is able to rank potential customers, so you can prioritize your time to close more deals.

engajer guarantees that a company’s messages will be delivered in a clear, concise and most importantly consistent manner. engajer also has a unique ability to lead the potential customer in a “give-and-take conversation” that provides the corporation with a clear roadmap of how to move the prospective customer toward closing.

“We are very excited about the engajer / SugarCRM integration. Now salespeople who use SugarCRM can quickly import their leads into engajer with a click of a button. We have plans to deepen this integration, in order to add value to all of our, as well as all of SugarCRM’s customers,” said Michael Castellano, CEO of engajer. “We are currently implementing our new technology exclusively for B2B sales, however, we envision the technology being applied in many other important arenas.”

“By leveraging the engajer and SugarCRM integration, users can break through the always-increasing corporate walls to successfully entice hard-to-reach contacts, customers and ultimately consumers to focus on their message and offering,” said, Clint Oram, CTO, VP of product strategy and co-founder of SugarCRM. “The integration will help our mutual customers improve productivity, and we are looking forward to seeing them achieve positive results.”

For more information on the technology integration, please visit www.engajer.com

About Engajer

engajer is a Silicon Valley company that has developed a revolutionary product providing companies with the ultimate communication tool for B2B and B2C target audiences. engajer creates a deep engagement between any product, service or idea and its potential customer. By utilizing professionally produced interactive video and industry-leading qualifying analytics, engajer delivers deeply engaging messages that stimulate the audience to literally self-target a company’s sales message directly toward their own specific area of interest. Based on the perspective customers interaction with engajer, sales people now know in real-time who is ready to buy.

About SugarCRM

SugarCRM makes CRM simple. As the world's fastest growing customer relationship management (CRM) company, SugarCRM applications have been downloaded more than ten million times and currently serve over 1,000,000 end users in 192 countries. Over 7,000 organizations have chosen SugarCRM's On-Site and Cloud Computing services over proprietary alternatives. SugarCRM has been recognized for its customer success and product innovation by CRM Magazine, InfoWorld and Customer Interaction Solutions.

For more information, call (408) 454-6900 or 1-87-SUGARCRM toll-free in the US, email contact@sugarcrm.com, or visit www.sugarcrm.com. You can also connect with SugarCRM on Facebook, Twitter and YouTube.

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Elena Annuzzi
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