EMIS Selects SugarCRM to Deliver an Exceptional Customer Experience

Article type: 
Press Release

CUPERTINO, Calif. – May 29 2013 – SugarCRM, the company that makes every user a customer expert, today announced that the leading UK medical software provider, Egton Medical Information Systems Ltd (EMIS) has selected the SugarCRM suite to drive an exceptional customer experience and superior customer service.

“We chose Sugar to consolidate our knowledge bases into a single, easily accessible resource that our customers can access,” says Joanne Ward, Head of Internal Business Systems at EMIS. “In addition, SugarCRM is an invaluable tool for our sales team and account management that delivers superior reporting, forecasting, and target analysis, which enables us to serve our customers better and grow our business.”

EMIS selected SugarCRM in order to:  

  • Unify the company’s three separate knowledge centres into a single, real-time knowledge base.  Customers, including GPs and other health professionals, will be able to access information much more quickly and easily via the company’s secure website.
  • Provide all EMIS staff with real-time access to a single source of customer, sales, and service data, with which they can better manage accounts, and produce comprehensive and accurate sales target forecasts and reporting across the organization.

EMIS investigated a variety of CRM options but found them to lack the level of flexibility, customer service, and low total cost of ownership (TCO) they required. SugarCRM was the clear winner. “With our sensitive patient records on file, we were also keen to host our own solution.” comments Ward. “This was a major factor in our decision to choose Sugar.”  

The company also plans to complete deep integrations with SugarCRM across its business, with installations scheduled for the servicing, internal ordering, and procurement departments, as well as the development of a company intranet.

“EMIS has joined the growing community of customers seeking more flexibility and control for delivering excellence in customer engagement”, said Lorna Heynike, Senior Vice President of Marketing for SugarCRM. “The solution will deliver total visibility into EMIS’ customer activity so that EMIS staff can build stronger customer relationships, and deliver a superior customer experience across EMIS service channels. We look forward to working with EMIS as they continue to build on their customer success.”

About Egton Medical Information Systems Ltd (EMIS)

EMIS is the UK's market-leading primary care software provider with more than 39 million patient records entrusted to its systems. Its core market is the 51.2 per cent of GP practices that use a mixture of LV, PCS and EMIS Web systems. Established 25 years ago it prides itself on producing software ‘written for doctors, by doctors’. It currently has around 1,200 employees and is headquartered in Leeds, UK. www.emis-online.com

About SugarCRM

SugarCRM delivers an integrated solution that empowers every user who interacts with customers to better understand and engage their customer, so every connection drives value. SugarCRM’s market-leading open Customer Relationship Management (CRM) platform delivers the agility, flexibility, and security required to equip each customer facing professional with the information and tools they need to know their customers better, do their job better, and deliver a consistent, superior customer experience across the organization, every time. SugarCRM applications have been downloaded more than 12 million times and currently help over 1.2M end users across disciplines effectively engage their customers. Over 6,500 organizations have chosen SugarCRM's On-Site and Cloud Computing services over proprietary alternatives. SugarCRM has been recognized for its customer success and product innovation by CRM Magazine, InfoWorld and Customer Interaction Solutions.

 For more information, call (408) 454-6900 or 1 87 SUGARCRM toll-free in the US, email contact@sugarcrm.com, or visit www.sugarcrm.com. You can also connect with SugarCRM on FacebookTwitter and YouTube.


Jay Mejia