EGUARDIAN Supports Ambitious Growth Plans with SugarCRM

Sugar Delivers Rapid Time to Value with Impressive ROI in Only Two Months

Singapore – January 3, 2012 – SugarCRM, the world’s fastest-growing customer relationship management (CRM) company, today announced that EGUARDIAN, a leading value-added IT distributor with headquarters in Singapore, has realized a 15 percent gain in productivity and improved sales forecast accuracy by 25 percent through its deployment of Sugar. By using Sugar Professional On-Demand and working with SugarCRM Partner of the Month, iZeno, EGUARDIAN has centralized its customer data, automated contract renewal processes, and developed consistent best practices for the sales team—achieving positive ROI in only two months.

In early 2011, EGUARDIAN set ambitious goals for the next five years: year-on-year organic revenue growth of 20 percent with aggressive regional expansion and an increase in technology partnerships. But to achieve these goals and extend its reach in the market, the company needed to improve sales opportunity management and the tracking of sales performance as well as internal reporting.

“EGUARDIAN’s sales cycle can last up to a year,” explains EGUARDIAN Sales Director Wendy Ng. “It was common for sales personnel to lose track of lead status, fail to revisit a lead when a project had matured, and convert the lead to an opportunity. For a dynamic, rapidly growing company, all these manual processes reduced our productivity considerably.”

To overcome its data management challenges, EGUARDIAN identified three primary objectives for its CRM solution: centralizing customer data, automating renewal processes, and developing consistent best practices in the sales organization. From a short list of vendors that included Salesforce.com and Microsoft Dynamics, EGUARDIAN chose SugarCRM for its ability to meet all these objectives and selected consulting partner iZeno based in Singapore.

With Sugar Professional On-Demand and tailoring by iZeno, EGUARDIAN gained a cost-effective, flexible CRM solution that aligned with its business goals. In addition to centralizing customer data and optimizing sales, Sugar also immediately enabled EGUARDIAN to:

  • Achieve a 15 percent gain in productivity
  • Reduce time spent on quotes, contract renewals, and reports
  • Improve forecast accuracy by 25 percent
  • Deliver greater visibility into the sales pipeline
  • Realize a positive return on investment in only two months

“iZeno worked with EGUARDIAN to move from manual operations to a managed model where sales automation and standardization would play key roles,” notes Benny Ng, iZeno’s Director of Business Development. “All critical emails, tasks, meetings, notes, and opportunities related to resellers and end customers were made available via Sugar.”

“There are still many areas of our business that we plan to automate,” says Wendy Ng. “We look forward to an on-going collaboration with iZeno that will help us continue using Sugar to improve EGUARDIAN’s business performance.”

“The collaboration between EGUARDIAN and iZeno has proven how Sugar can be used to meet a company’s immediate tactical needs while supporting long-term strategic goals,” remarks Jeff Campbell, SugarCRM vice president of worldwide sales and customer advocacy. “It also shows that well-planned CRM deployments can deliver positive ROI very quickly.”

For more information on EGUARDIAN’s success story with SugarCRM and iZeno, please visit the case study. For more information on SugarCRM, please visit the SugarCRM resource center. Also, you can fan SugarCRM on Facebook, follow the company on Twitter and subscribe to the company’s YouTube channel.

About EGUARDIAN

A leading value-added IT distributor with headquarters in Singapore and four regional offices in Southeast Asia, EGUARDIAN helps clients secure their IT operations, increase efficiency, and modernize their enterprise applications. To support its product and service offerings, EGUARDIAN maintains strong partnerships with technology market leaders such as A10 Networks, Arista Networks, Fortinet, IBM, Loglogic, and McAfee. Today, the company has more than 100 employees and over 1000 resellers in the Asia region.

About iZeno

iZeno is SugarCRM Gold partner offering local support, training, customization, and consulting services to customers ranging from SMEs to Fortune 500 companies in more than 15 industries in the Asia Pacific region. The iZeno SugarCRM team has helped improve client profitability by delivering CRM solutions using onsite and offsite delivery models. Our expertise in integrating SugarCRM with legacy systems, telephony, SMS, Jaspersoft business intelligence, ERP applications, and portal technologies makes us the right choice for global CRM deployments.

About SugarCRM

SugarCRM makes CRM Simple. As the world's fastest growing customer relationship management (CRM) company, SugarCRM applications have been downloaded more than ten million times and currently serve over 850,000 end users in 192 countries. Over 7,000 customers have chosen SugarCRM's on-site and cloud computing services over proprietary alternatives. SugarCRM has been recognized for its customer success and product innovation by CRM Magazine, InfoWorld, Customer Interaction Solutions and Intelligent Enterprise. For more information, call (408) 454-6900 or 1 87 SUGARCRM toll-free in the US, email contact@sugarcrm.com, or visit http://www.sugarcrm.com.

Media Contact
Elena Annuzzi
SugarCRM
(408) 792-6952
eannuzzi@sugarcrm.com

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