CRM Outsiders: CRM Equals Real ROI

Upon asking him why his company selected SugarCRM over other name brand solutions, he simply replied “risk mitigation.” In other interviews I conduct, the answer usually revolves around SugarCRM’s open source model or functionality/usability, but for both this IT project manager and his CEO, the prospect of purchasing or installing another CRM solution after just a 30-day free trial wasn’t worth its weight in gold. Instead, they downloaded Sugar Community Edition, “fooled around with it,” and decided to purchase Sugar On-Demand. With their sales force up and running, this technology manufacturer is now looking to go on-premise.

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