Case Study: Hipertehuelche

Hipertehuelche Grows B2B Sales 18 Percent Without Adding Staff

Business Issue:

Hipertehuelche needed a CRM tool to centralize and manage information related to its business-to-business (B2B) operations. The company wanted to create targeted marketing campaigns focused on the special needs of B2B clients and track the work of its sales team.

Requirements:

  • Centralize sales cycle information for each B2B client
  • Track and control the B2B sales process
  • Improve Hipertehuelche’s capacity to present targeted offerings to clients
  • Integrate with ERP and business intelligence systems

The Solution:Sugar Professional

After evaluating Salesforce.com for a CRM solution, Hipertehuelche chose Sugar Professional for its combination of robust functionality, ease of integration with third-party enterprise applications, and reasonable price. The firm worked with SugarCRM solution partner DISYTEL openConsulting and deployment was completed in four months.

Benefits:

  • Increased B2B sales by 18 percent in six months with no increase in staff
  • Automated sales and marketing functions
  • Improved forecasting and reporting
  • Provided bidirectional integration with the Jasper BI suite

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