How to handle NON-email campaigns

[oliverm]

I want to setup a mail shot campaign (direct mail) to contacts/accounts that are already on the system.

Thing is, the entire campaign module seems geared towards email campaigns.

Can anyone tell me how to handle a campaign that isnt email related? I have setup the campaign, added the contacts to the target, but what next? I plan to send out the mail shot, then have each contact phoned after a few days to discuss. How do i reflect their interest via the website so that my campaign tracking still works?

Olly

[efrumnash]

Interesting, I'm working on the same tasks too. I also don't see any capacity to designate test vs. control groups so that I can see which direct mail campaigns perform better.

[lcstyle]

This has been something i've been looking for a long time. Unfortunately Sugar CRM is not able to do this right now , IMHO.

the feature implemented correctly should let you track direct mail marketing campaigns, as well as implement them : It should let you do mail merges, so that you can print out labels directly.from your leads.