CeBIT 2014

How do you CRM? By delivering a truly individualized CRM solution, Sugar is putting the ‘i’ in CRM. Visit us at CeBIT and find out how.

Global Conferences Keynote

Putting the “i” in CRM

Friday, March 14 at 11.45am

Enabling companies to build extraordinary customer relationships is the goal of every customer relationship management (CRM) deployment. However CRM success is frequently elusive for most companies. In fact, more than 60% of all CRM deployments are considered a failure. Join Clint Oram and Gary Burnette to learn how to make CRM an indispensable tool for every individual in your company who works with your customers and how IBM has achieved CRM success.

Clint Oram, CTO & Co-founder, SugarCRM Inc.

Gary Burnette, VP of Sales Transformation, IBM Corporation

See the presentation via live stream


Find us at CeBIT

Hall 6, Booth D16

Meet SugarCRM and its best European partners on our stand to learn how you can put the 'i' in CRM.

SugarCRM has its best European business partners on the stand. They cover a range of subject areas and sectors.

insignio provalida atlantis DRI

Hall 2, IBM Booth

Building a smarter enterprise with SugarCRM @ IBM

Our relationship with IBM leverages deep industry strength, transformational services capabilities and enterprise ready products to solve today's toughest CRM challenges.

The alliance between SugarCRM and IBM represents an exceptional fit of technologies, services and vision. Together SugarCRM and IBM bring an intense focus on providing customer facing professionals with the best tools to deliver an exceptional experience to their prospects with every interaction.