SugarCRM’s Dawn Jaeger and Chris Blum Recognized by UBM Channel’s CRN Magazine as Two of 2012’s Women of the Channel

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Press Release

Jaeger Also Snags Prestigious Power 100 Acknowledgment; Recognitions Indicate SugarCRM’s Continued Success in the Channel

CUPERTINO, Calif., July 23, 2012 – SugarCRM, the world’s fastest-growing customer relationship management (CRM) company, today announced that Dawn Jaeger, director, channel development, and Chris Blum, director, channel, demand generation and customer marketing, have been recognized by UBM Channel’s CRN Magazine as two of the top Women of the Channel in 2012. Honorees in CRN’s 2012 Women of the Channel list have made a name for themselves as influential leaders within their own company, and the IT channel as a whole. In addition, Jaeger also made this year’s Women of the Channel Power 100 list that recognizes individuals who have reached the highest levels of success in the IT Channel industry, based on their achievements as executives and the influence they wield in the field.

The 2012 lists were selected by the editors of CRN Magazine based on nominations and applications from a field of vendor channel organizations, distributors and solution providers. Criteria for selection was based on the role each applicant played over the past year in driving revenue for their company and the steps they’ve taken to evangelize the importance of the IT channel.

“Last year, we had 15 partners who grew their businesses over 300%, 30 partners who grew over 200%, and many more who grew over 100%,” said Dawn Jaeger, director of channel development at SugarCRM. “The success that our channel has achieved in the last year is remarkable, and I look forward to carrying on our legacy of introducing fresh programs that continue to drive the channel to be successful. The recognition from CRN magazine is a testament of our success at recruiting quality partners who value our business and want to grow their own.”

“By creating a simple, easy-to-use partner marketing plan in conjunction with a comprehensive set of SugarCRM's marketing tools, we have enabled our partners to utilize their strengths and demonstrate domain expertise,” said Chris Blum, director, channel, demand generation and customer marketing at SugarCRM. “As a manager, my goal is to empower people with what they need to be successful in their jobs. For our channel partners, that means creating tools they can leverage to become more effective marketers. It’s very rewarding to watch our channel partners achieve success at selling and providing support for the SugarCRM product suite, and I’m honored to be named one of CRN’s the top Women of the Channel.”

In support of Jaeger’s and Blum’s CRN commitment to the channel, some of SugarCRM’s most recent channel successes include:

  • Continued Channel Growth – The SugarCRM Open+ Partner Program has increased to more than 400 partners worldwide, and between 2010 and 2011, partner-source deals tripled.
  • Distribution Deal with Ingram Micro – SugarCRM signed a distribution agreement with Ingram Micro, the world’s largest IT distributor. The agreement will allow the channel partners who are part of Ingram Micro’s Advanced Computing Division to sell and distribute SugarCRM’s product suite in North America.
  • New Certification Program – The certification program will ensure channel partners that their employees are receiving the training and skills they need to manage their SugarCRM business. In turn, the program will assure customers that they are working with partners who are knowledgeable and up-to-date on the most current SugarCRM products and programs.

“Now in its 9th annual publication, CRN’s 2012 “Women of the Channel” list honors female executives based on their accomplishments over the past year and their dedication to driving the overall success of the IT channel,” said Kelley Damore, VP, Editorial Director, UBM Channel. This designation is especially important because it recognizes successful and influential women in the IT channel, which has long been considered a male-centric industry. I take great pride in honoring and congratulating these women for their contributions to the industry and their respective organizations.”

Editorial coverage of the Women of the Channel will appear in the July 2012 issue of CRN Magazine. Expanded coverage and the full list will be featured online at

About SugarCRM

SugarCRM makes CRM simple. As the world's fastest growing customer relationship management (CRM) company, SugarCRM applications have been downloaded more than 11 million times and currently serve over 1,000,000 end users. Over 7,000 organizations have chosen SugarCRM's On-Site and Cloud Computing services over proprietary alternatives. SugarCRM has been recognized for its customer success and product innovation by CRM Magazine, InfoWorld and Customer Interaction Solutions.

For more information, call (408) 454-6900 or 1 87 SUGARCRM toll-free in the US, email, or visit You can also connect with SugarCRM on Facebook, Twitter and YouTube.

UBM Channel (

UBM Channel is the premier provider of IT channel-focused events, media, research, consulting, and sales and marketing services. With more than 30 years of experience and engagement, UBM Channel has the unmatched channel expertise to execute integrated solutions for technology executives, managing partner recruitment, enablement and go-to-market strategy in order to accelerate technology sales. UBM Channel is a UBM company. To learn more about UBM Channel, visit us at Follow us on Twitter at

UBM plc (

UBM plc is a leading global business media company. We inform markets and bring the world’s buyers and sellers together at events, online, in print and provide them with the information they need to do business successfully. We focus on serving professional commercial communities, from doctors to game developers, from journalists to jewelry traders, from farmers to pharmacists around the world. Our 6,000 staff in more than 30 countries are organised into specialist teams that serve these communities, helping them to do business and their markets to work effectively and efficiently.

Elena Annuzzi
(408) 792-6952

Scott Regan
UBM Channel
(508) 416-1186