Geeks On The Way Wins Stevie® Award in 2009 Stevie Awards for Sales & Customer Service

Geeks on the Way Recognized for CRM Implementation & User Adoption Program of the Year

LAS VEGAS, NEVADA - February 19, 2009 - Geeks on the Way was presented with a Stevie® Award in the CRM Implementation & User Adoption Program of the Year category in the third annual Stevie Awards for Sales & Customer Service on February 9.

The awards are presented by the Stevie Awards, which organizes several of the world's leading business awards shows including the prestigious American Business Awards. Nicknamed the Stevies for the Greek word "crowned," winners were announced during a gala banquet on Monday, February 9 at Caesars Palace in Las Vegas. Nominated customer service and sales executives from the U.S.A. and several other countries attended.

"Winning a Stevie Award for Sales and Customer Service in the category of CRM Implementation & User Adoption Program of the Year, is an honor and a testament to our company's commitment to provide our customers with exceptional service," said John Leishman, chief executive at Geeks on the Way.

More than 500 entries from companies of all sizes and in virtually every industry were submitted to this year's competition. There are 27 categories for customer service professionals, including Contact Center of the Year, Award for Innovation in Customer Service, and Customer Service Department of the Year; as well as 41 categories for sales professionals, ranging from Global Sales Leader of the Year to Sales Training Program of the Year to Sales Department of the Year of the Year.

Geeks on the Way required a CRM solution that could be tightly integrated with their Asterisk PBX phone system, and selected SugarCRM for its open source architecture and flexibility. Customizations were made to SugarCRM's Meetings module, along with integration to Geeks on the Way's ecommerce engine and PBX phone system. The work has resulted in reduced call handling times, more efficient routing and scheduling of field service agents and improved payroll execution.

Members of the Awards' Board of Distinguished Judges & Advisors and their staffs selected Stevie Award winners from among the Finalists. Finalists were chosen by business professionals worldwide during preliminary judging.

"This year's honorees demonstrate that even in challenging economic times, it's possible for organizations to continue to shine in sales and customer service, the two most important functions in business: acquiring and keeping customers," said Michael Gallagher, president of the Stevie Awards.

Details about the Stevie Awards for Sales & Customer Service and the list of honorees in all categories are available at

About Geeks on the Way

Geeks on the Way is a company dedicated to providing you with quality computer support. We do everything from removing viruses and spyware to diagnosing and replacing defective hardware. Out clients range from home users with one computer to small and medium sized companies with multi-user networks. For more information please visit

About The Stevie Awards

Stevie Awards are conferred in four programs: The American Business Awards, The International Business Awards, The Stevie Awards for Women in Business, and The Stevie Awards for Sales & Customer Service. Honoring organizations of all types and sizes and the people behind them, the Stevies recognize outstanding performances in the workplace worldwide. Learn more about The Stevie Awards at

Sponsors of the third annual Stevie Awards for Sales & Customer Service are John Hancock Mutual Funds, Sales Partnerships, and ValueSelling Associates.