Case Study: it-novum

A German-based provider of open source software solutions and services closed the loop between sales and marketing with Sugar Professional - deployed by SugarCRM partner Genius4U in just two months

Business Issue:

  • it-novum was looking to close the loop between sales and marketing, but having issues with adoption and customization of its existing CRM system


  • Existing CRM system was too complex; requiring too many clicks to navigate, leading to poor adoption.
  • Existing system could not integrate it-novum's sales methodology.
  • Existing system lacked ability to track marketing effectiveness.


  • Sugar Professional provided the flexibility and simple yet powerful functionality to meet it-novum's needs. SugarCRM implementation partner Genius4U aided the fast deployment.


  • Simple, yet powerful nature of Sugar's user interface drove user adoption.
  • Open nature of Sugar Professional enabled it-novum to incorporate its sales methodology into the CRM process.
  • Flexible nature of Sugar powered deep integrations with marketing tools - providing a closed loop between sales and marketing.

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