Case Study: it-novum
A German-based provider of open source software solutions and services closed the loop between sales and marketing with Sugar Professional - deployed by SugarCRM partner Genius4U in just two months
We've really closed the loop between sales and marketing and it's starting to show in our revenue.
Christoph Steinhauer, Director of Marketing, it-novum
Business Issue:
- it-novum was looking to close the loop between sales and marketing, but having issues with adoption and customization of its existing CRM system
Problem:
- Existing CRM system was too complex; requiring too many clicks to navigate, leading to poor adoption.
- Existing system could not integrate it-novum's sales methodology.
- Existing system lacked ability to track marketing effectiveness.
Solution:
- Sugar Professional provided the flexibility and simple yet powerful functionality to meet it-novum's needs. SugarCRM implementation partner Genius4U aided the fast deployment.
ROI:
- Simple, yet powerful nature of Sugar's user interface drove user adoption.
- Open nature of Sugar Professional enabled it-novum to incorporate its sales methodology into the CRM process.
- Flexible nature of Sugar powered deep integrations with marketing tools - providing a closed loop between sales and marketing.
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