Case Study: Bernecker + Rainer Industrie-Elektronik

Counts on Sugar to Lift Sales and See Customer Life Cycle

As a manufacturer of automation technology, B&R specializes in controller, visualization and drive technologies for machine and system manufacturing. In addition to scalable solutions, B&R provides individual components and process control automation. The company operates more than 160 offices worldwide.


Create a unified Customer Relationship Management system to serve more than 700 worldwide users; provide a 360-degree customer view; minimize implementation costs and achieve value in time-to-use implementation.


Sugar Professional, hosted on-site.


  • Faster time to market with a highly customizable CRM
  • Unified opportunity management and quote processes across global teams
  • Consistent customer-facing identity
  • Improved internal and external communications
  • Expanded reporting; more than 30 customized reports for day-to-day operations and executive management
  • Enhanced inventory tracking

Company Facts

Headquarters: Eggelsberg, Austria

Locations: Worldwide

Customers Include: Krones, IMA Industries, Coesia Group, Sidel, Korber Medipak

Founded: 1979