Case Study: Coca-Cola Enterprise
The largest distributor of Coca-Cola in the world deploys SugarCRM to combine e-commerce, CRM and logistics into one streamlined package
- Coca-Cola Enterprise required a cost-effective software solution that could be customized to fit as part of a larger e-commerce and logistics platform.
- A solution to give sales managers and distributors greater visibility into sales and distribution channels to identify new opportunities and potential sales.
- Synolia customized and deployed Sugar Professional On-Demand to 40 users in three months.
- Coca Cola Enterprise now has an integrated on-demand CRM solution with its e-commerce engine and logistics platform.
- Sales managers and distributors now have real-time access to reports for different markets and customer bases via Sugar Professional's report engine.
- Sugar Professional has given Coca-Cola the ability to drive and optimize new distribution channels and has lead to increased orders and reorders.