Case Study: Coca-Cola Enterprise
The largest distributor of Coca-Cola in the world deploys SugarCRM to combine e-commerce, CRM and logistics into one streamlined package
The main goal was to get a global solution that combined e-commerce, CRM, and logistics into one package that everybody could standardize on. With SugarCRM and Synolia, we accomplished that and more.
Pierre Fredet, Group Director for Dry Outlets at Coca-Cola Enterprise
Problem:
- Coca-Cola Enterprise required a cost-effective software solution that could be customized to fit as part of a larger e-commerce and logistics platform.
- A solution to give sales managers and distributors greater visibility into sales and distribution channels to identify new opportunities and potential sales.
Solution:
- Synolia customized and deployed Sugar Professional On-Demand to 40 users in three months.
- Coca Cola Enterprise now has an integrated on-demand CRM solution with its e-commerce engine and logistics platform.
- Sales managers and distributors now have real-time access to reports for different markets and customer bases via Sugar Professional's report engine.
- Sugar Professional has given Coca-Cola the ability to drive and optimize new distribution channels and has lead to increased orders and reorders.
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