Case Study: ion-ip
ion-ip leverages SugarCRM for cross module reporting to store and share information critical to the sales process.
- ion-ip was hindered by minimal communication between regional offices and segmented departments
- Lack of analytical tools made it difficult to gain a high level view of the business
- Unable to accurately forecast sales pipelines by department
- Cross module reporting allowed ion-ip to evaluate the effectiveness of various corporate initiatives based on current information
- Sugar Professional gave employees an easy to use application to store and share information critical to sales process
- Management now has accurate and insightful sales forecasts generated by real time numbers