Sterling PCU Wins Stevie Award for CRM Implementation & User Adoption Program of the Year

2006 Selling Power Sales Excellence Awards Recognize Company's Use of SugarCRM for High Levels of Adoption and Business Results

LAS VEGAS, NEVADA - December 12, 2006 - Sterling PCU was presented with a Stevie Award in the CRM Implementation & User Adoption category at the 2006 Selling Power Sales Excellence Awards in Las Vegas on December 5th.

The new awards were jointly presented by Selling Power magazine, the leading sales management publication with 145,000 subscribers in 67 countries, and The Stevie® Awards, which have been hailed as "the business world's own Oscars" by the New York Post (April 27, 2005).

More than 600 entries from companies of all sizes and in virtually every industry were submitted for consideration in more than 40 categories this year, including Best Run Sales Organization of the Year, National VP of Sales of the Year, and Sales Training Program of the Year.

Founded in 1946, Sterling PCU provides specialized equipment to the appliance and automotive industry. Sterling's refrigerant and fluid processing systems can be found in the manufacturing and assembly facilities of the best-known companies in the world, including Mercedes-Benz, Toyota, Caterpillar and General Electric.

Sterling uses Sugar Professional On-Demand to manage all aspects of the sales process, from the initial lead to custom quoting. Sterling's use of SugarCRM stood out because the company was able to automate complex and lengthy business processes with Sugar while achieving user adoption levels of over 90 percent.

"We are honored to receive the Selling Power Sales Excellence Award," said Christopher Edwards, General Manager of Sales and Marketing, Sterling PCU. "It is a fine recognition of an incredible partnership between Sterling PCU and SugarCRM. The customer service SugarCRM provides Sterling PCU is top-shelf, their product, out-of-the-box, is unbeatable, their professional services - on-time and on-budget. In a nutshell, SugarCRM values PCU as a customer, before, during and after the sale."

Members of the Awards' Board of Distinguished Judges & Advisors and their staffs selected the Award winners from among the Finalists. Finalists were chosen by business professionals worldwide during preliminary judging.

"We congratulate Sterling PCU and SugarCRM for this award in the first annual Selling Power Sales Excellence Awards for their historic accomplishments," said Gerhard Gschwandtner, founder and publisher of Selling Power. "As these awards grow in entries and visibility over the years, Sterling PCU will be able to look back with pride and say that they were the first-ever winners of these coveted awards."

"We are thrilled Sterling PCU was recognized for their success with SugarCRM," said Lars Nordwall, Vice President of Worldwide Sales, SugarCRM. "With the flexibility and control of SugarCRM's Commercial Open Source solution, companies of all sizes can realize similar results."

Details about The Selling Power Sales Excellence Awards and the list of Stevie Award winners and Finalists in all categories are available at www.stevieawards.com/sales.

About Sterling PCU

Founded in 1946, Sterling PCU provides specialized equipment to the appliance and automotive industry. Sterling's refrigerant and fluid processing systems can be found in the manufacturing and assembly facilities of the best-known companies in the world, including Mercedes-Benz, Toyota, Caterpillar and General Electric.

About SugarCRM

SugarCRM is the world's leading provider of commercial open source customer relationship management (CRM) software for companies of all sizes. SugarCRM easily adapts to any business environment by offering a more flexible, cost-effective alternative than proprietary applications. SugarCRM's open source architecture allows companies to more easily customize and integrate customer-facing business processes in order to build and maintain more profitable relationships. SugarCRM offers several deployment options, including on-demand, on-premise and appliance-based solutions to suit customers' security, integration and configuration needs.

For more information, call (408) 454-6900 or 1 87 SUGARCRM tollfree in the US, email contact@sugarcrm.com, or visit www.sugarcrm.com.

About The Stevie Awards

Hailed as "the business world's own Oscars" by the New York Post (April 27, 2005), Stevie Awards are conferred in four programs: The American Business Awards, The International Business Awards, The Stevie Awards for Women in Business, and the Selling Power Sales Excellence Awards. Honoring companies of all types and sizes and the people behind them, the Stevies recognize outstanding performances in the workplace worldwide. Learn more about The Stevie Awards at www.stevieawards.com.

About Selling Power

Selling Power is the world's leading sales management magazine with more than 145,000 subscribers in 67 countries. Learn more at www.sellingpower.com.

Sponsors of the 2006 Selling Power Sales Excellence Awards include Careerbuilder.com, Factiva, Fusion Sales Partners, HR Chally, and SAP.

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