Case Study: it-novum
A German-based provider of open source software solutions and services closed the loop between sales and marketing with Sugar Professional - deployed by SugarCRM partner Genius4U in just two months
- it-novum was looking to close the loop between sales and marketing, but having issues with adoption and customization of its existing CRM system
- Existing CRM system was too complex; requiring too many clicks to navigate, leading to poor adoption.
- Existing system could not integrate it-novum's sales methodology.
- Existing system lacked ability to track marketing effectiveness.
- Sugar Professional provided the flexibility and simple yet powerful functionality to meet it-novum's needs. SugarCRM implementation partner Genius4U aided the fast deployment.
- Simple, yet powerful nature of Sugar's user interface drove user adoption.
- Open nature of Sugar Professional enabled it-novum to incorporate its sales methodology into the CRM process.
- Flexible nature of Sugar powered deep integrations with marketing tools - providing a closed loop between sales and marketing.