Partner Branding & Logo Usage Guidelines
Partner Branding Guidelines
The use of SugarCRM's branding, including the products, services, and descriptions requires approval from SugarCRM. Distributing material that contains images, copy, or product names without the consent from SugarCRM will requires the express permission of SugarCRM Inc.
As a SugarCRM partner you may use the appropriate level partner logo as prescribed within the SugarCRM Partner Logo Usage Guidelines.
You may also use the co-branded collateral items created for your company by the SugarCRM graphics design team. Two versions will be designed for you: a web and print friendly version. This list of collateral items can be co-branded with your company information.
SugarCRM will also advise your company in designing other print pieces - such as direct mailers, emails, tradeshow graphics etc.
You may not use any of the following without consent from SugarCRM:
You may host or link to demos or collateral located on the SugarCRM site. Take advantage of the community previews, the flash demo introductions, and any PDFs that do not have restricted use (such as a third party white paper) to better explain SugarCRM's solutions. Please update your SugarCRM partner manager of this intention.
If your company is branding a new product or service, you may not use the word Sugar before your product or service name. For example - Sugar Widget or Sugar Service. Please follow this naming convention: Company Widget for Sugar Professional or eService for Sugar Suite etc.
When drafting text, use the proper naming conventions to describe SugarCRM and the solutions.
If your company wants to use any SugarCRM materials - submit a request to your partner manager for approval. You will be notified of the approval status within three business days.
Partner Logo Guidelines
These general guidelines apply to the usage of the SugarCRM marks by Business Partners in their communications: