Blogs
31 March 2015 - 3:23pm
Last week SugarCRM was the lead sponsor of the Conference Board’s 11th Annual Customer Experience Conference held in downtown NYC. The conference brought together hundreds of cross-functional executives and thinkers responsible for the customer experience at organizations of all shapes and sizes. In addition to some great keynotes from former Sprint CEO Dan Hesse and Overstock.com president...
13 May 2015 - 12:12pm
Marketing success now depends on a customer-centric approach. But if you’re like most of the marketers I talk to, you’re still unsure how to create a strategy that truly resonates with buyers. You probably have questions about how to map a customer journey from the customer’s point of view, and you also might be wondering what happens after you have that map in place. How, exactly, can you use a...

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