Case Study: C2B International

C2B International Increases E-Commerce Sales Of Birkenstock With SugarCRM

Business Issue

C2B International is the exclusive French footwear distributor for Birkenstock and its related brands. Having focused on the business-to-business channel for 20 years, in 2011 C2B launched—a consumer e-commerce site dedicated to the Birkenstock brand. To turn demanding consumers into loyal customers, C2B needed to implement CRM processes and tools.


  • Analyze customer orders
  • Segment its market
  • Create targeted campaigns
  • Support quality customer service
  • Automate information flows
  • Optimize the customer’s path while online

The Solution: Sugar Professional

After evaluating several solutions, C2B chose Sugar for its ease of use, ability to get up and running quickly, strong functionality, scalability, and an open architecture that enables customization for specific business needs. To assist with customization and integration, the company selected Sugar Gold Partner Synolia for its expertise in CRM and e-commerce. Synolia integrated Sugar with three enterprise systems.

Business Benefits

  • Lowered costs
  • Increased customer loyalty
  • Improved customer conversion rate
  • Reduced customer churn