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Few companies can afford the luxury of starting with a clean slate when deploying SugarCRM. In many cases, data needs to be migrated to SugarCRM from various, disparate data sources. This migration is not always a simple task and should not be overlooked – indeed, its success is key to a rapid and solid deployment of SugarCRM.
This session will present a practical methodology and identify tools for integrating data to SugarCRM and illustrate the various steps using Talend, the leading open source data integration solution for data migration, synchronization, data quality, and analytics.
Track 4: Extending Sugar
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Parham Parvizi, Senior Technical Consultant, Talend
Parham Parvizi is the Lead Technical Principal in the U.S. for Talend. He joined Talend in January 2008 and he is also a part of Talend's development team. He has been involved with many successful projects with Talend's clients. Parham came to Talend from a hardware design company where he was the lead application engineer in designing the world’s first single chip RFID. Prior to this, Parham was a freelance consultant involved in many ETL and BI projects, where he has experience as a BI reporting manager and designing many data warehouses in various large enterprise companies.
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If you are a successful business chances are you're already familiar with the CRM basics, and are most likely utilizing a CRM solution today to help your sales organization to operate more effectively and efficiently. But, what if you want to go beyond the basic efficiency gains? One of the easiest and most effective solutions is integrating your business's key communication mediums with your CRM. Whether it is phone, email, chat, or sms, integrating key communication systems like your phone system with your CRM can achieve considerable efficiency gains for your sales or service agents as well as managers. This presentation will investigate how integration of your phone system and CRM system can result in real, measurable business benefits. We will also investigate how improvements in technology make an integrated solution more feasible for even the small and medium sized business.
Aron Aicard, Senior Director of Product Management, Fonality
Mr. Aicard joined Fonality in the summer of 2009 to help with product and company growth. He is currently responsible for end-to-end product management, including research, product definition, project management, pricing/packaging, & quality assurance. He prides himself on his ability to make decisions that mutually benefit customers and Fonality. After many years of frustration with the status quo in the business telephony market, Mr. Aicard nearly abandoned the space to work in a more customer-centric industry. After learning more about Fonality, he found new hope in this market, left his previous employer of 10 years, and set a course to help Fonality reshape telephony as we once knew it.
Prior to Fonality, Mr. Aicard held several positions at Inter-Tel, including Director of Product Management and Director of Product Marketing. For roughly 7 years, he helped steer the definition, implementation, positioning and strategic direction of Inter-Tel's line-up of converged IP telephony solutions, including phones, applications and core systems.
In 2007, Inter-Tel merged with Mitel leading Mr. Aicard into his most recent role prior to Fonality. He led an international team responsible for product management functions globally for all applications in the new Mitel portfolio.
Mr. Aicard participates regularly in presentations and industry panels within the IP telephony community, including trade shows such as Internet Telephony Expo and VoiceCon, and has been published multiple times in Internet Telephony Magazine.
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In this session SIOS will cover a new SugarCRM offering for High Availability (HA) and Disaster Recovery (DR), leveraging the benefits of cloud computing. Take advance of cloud as your real-time failover instead of investing in expensive on-premise HA or DR server clusters.
In this session you will learn about:
Jim Kaskade, Chief of Cloud, SIOS Technology
Jim Kaskade is Chief Of Cloud at SIOS Technology and is responsible for SIOS’s global cloud strategy. Jim is a serial entrepreneur and CEO of 10 years. He is recognized in the Cloud Computing space, having founded, built and scaled one of the most advanced digital media SaaS companies which served over 10,000 enterprises. He’s founded four startups, two of which were sold to Fortune 1000 companies. He has also spent an additional 10 years building large enterprise data warehouse and data center infrastructure at companies including Teradata, NCR, and AT&T.
SIOS is a recognized provider of Web application software and data center infrastructure, with a focus on the development and distribution of open source software.
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Since its founding in 2004 SugarCRM has been widely used not only as a CRM application but as an enablement platform for a multitude of business processes. In this session, John Mertic, author of The Definitive Guide to SugarCRM, will explore using SugarCRM as a pure business application framework. John will explore SugarCRM’s MVC framework and how Sugar components work together. The session will conclude with a live example of adding new business logic to an existing module, showing how easy it is to do and how powerful Sugar can be as a business application framework.
John Mertic, Software Engineer, SugarCRM
John Mertic is a software engineer at SugarCRM, and has several years of experience with PHP web applications. At SugarCRM, he has specialized in data integration, mobile and user interface architecture. An avid writer, he has been published in php|architect, IBM Developerworks, and in the Apple Developer Connector, and is the author of the book The Definitive Guide to SugarCRM: Better Business Applications. He has also contributed to many open source projects, most notably the PHP project where is the creator and maintainer of the PHP Windows Installer.
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Do you manage a high volume of geographically sensitive data in SugarCRM? Do you want to extend Sugar to create cool new views into your prospect and customer base? This presentation by SugarCRM customer Milsoft will show you how to develop valuable geographic functionality on your own with small changes to SugarCRM. In doing so, administrators and developers can deliver a whole new set of functionality that your company can use to its advantage.
Asa Kusuma, Business Development Web Programmer, Milsoft
Asa Kusuma is a web developer and Computer Science major at Abilene Christian University. Since 2006, he has developed web-based applications for Georgetown University, George Mason University, and Milsoft Utility Solutions. At George Mason University, he helped develop Zotero, a popular research tool used by many educational institutions. Asa blogs at asakusuma.com and is an active member of the SugarCRM development community.
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HTML, CSS and JavaScript are quickly becoming the default development languages for creating native mobile applications. By Using Appcelerator's Titanium, developers can use their web skills to extend Sugar's applications to the iPhone, iPad, Android mobile platforms, as well as Windows and Linux on the desktop. This session will focus on the technology trends powering this move and how developers and users can benefits from the move to native applications on mobile devices.
Jeff Haynie, CEO, Appcelerator
Jeff Haynie is co-founder and CEO of Appcelerator. Jeff is a long-time serial entrepreneur, technologist and blogger. Previously, Jeff was Co-founder and CTO of Vocalocity, a software provider in the communications arena and before that, CTO of eHatchery, a digital incubator and off-shoot of Bill Gross' idealab!. Jeff has worked on numerous standard committees such as IETF and W3C as well as core contributor to a number of important open source technologies such as JBoss and OpenVXI. Jeff served with distinction in the U.S. Navy. Jeff blogs at http://blog.jeffhaynie.us and can be found on twitter @jhaynie.
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One of the most important features of SugarCRM for developers is the ability to build customizations, even custom apps, to suit your needs. In this talk, John Mertic will detail some of the most common customization use cases from the field and provide guidelines on how to build upgrade-safe customizations and custom apps that will help meet the needs of your given company.
John Mertic, Software Engineer, SugarCRM
John Mertic is a software engineer at SugarCRM. He has worked on several areas of the product, namely the Import module, Sugar Wireless, Database backends, and currently Themes. He graduated with a bachelor’s degree in computer science from Kent State University, has several years of experience with PHP web applications. He has also contributed to many open source projects, most notably the PHP project where he is the creator and maintainer of the PHP Windows Installer.
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Cloud Computing, open source software and the Internet are altering the dynamics of marketing. Marketing leaders have transitioned from an outbound mindset to one where you make yourself the bull's-eye for those that are reading about or looking for your solution. You then nurture the prospects through a "Discover, Research, Try, Buy" process filtering out those that have a predisposition to pay and the ones who will never open their wallets. Alfresco Software, one of most successful open source companies in the market, tackled this challenge by integrating Pardot, a demand generation system, as a front end to SugarCRM. In this session, Chief Marketing Officer Dr. Ian Howells will describe how Alfresco is using Pardot and Sugar to prioritize, score, route, pursue and nurture inbound marketing leads.
Ian Howells, VP of Marketing, Alfresco
Dr Ian Howells is Chief Marketing Officer of Alfresco and has 20 years of enterprise software marketing experience in the fields of content management, service oriented architectures and relational database systems. Prior to Alfresco, Ian was responsible for initially running European marketing and then worldwide marketing at SeeBeyond®. During his tenure Europe grew from $6m to $69m per annum in 4 years and global revenue grew in one year from $137m to $163m. Ian also has a long history in content management. He was the first employee of Documentum® in Europe and held various technical and marketing roles in the 7 years he was there. In this time Documentum grew from a start-up to a $200m per annum company. Prior to this Ian worked in marketing and technical positions at Ingres®. Ian has a BA in Computing and Statistics and a PhD in Distributed Databases from University College Cardiff. Ian is recognized as an authority on open source marketing and publishes The Open Source Barometer and writes the Open Source Hearts and Minds blog for Computer World UK. Ian is a regular conference speaker at events in both US and Europe.
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Think you know the ins and outs of Sugar? Meet Rob Aagaard. Rob will show eight simple, cool hacks you do not know about. This session will leave you with some new and innovative ways to make Sugar your own and most likely kindle new development deals worth pursuing.
Rob Aagaard, Sr. Software Engineer, SugarCRM
Rob Aagaard is a Senior Software Engineer at SugarCRM. He is working on the core engineering team and is focusing on bringing new features into the system and also expanding the depth of current features. Previously, Rob was part of Sugar Professional Services where he worked on customer engagements for companies across a broad range of industries. Before joining SugarCRM, Rob was the lead developer at Infobytes, Inc. and developed numerous custom applications for local governments.
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Want to learn about some of the coolest Sugar extensions out there? Then this session is for you. Join Vincent Rollin, one of the earliest Sugar community member and developer of 12 of the most popular Sugar extensions as he takes you on a tour of some of the most useful extensions to SugarCRM, including extensions to Google Maps, Calendar, Weather and Twitter.
Vincent Rollin, Co-Founder & Technical Director, Synolia
Vincent Rollin is Co-Founder and CRM Division Manager of Synolia, a SugarCRM Gold partner located in Lyon, France. Vincent holds the distinction of being one of the first original SugarCRM community members and Synolia is the longest-serving SugarCRM partner in the world. In his nearly six years of involvement with the company, Vincent has build a variety of popular Sugar extensions, including the first translation of the application into French and integrations with Twitter, Google and other popular web applications.
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SugarCRM’s brightest technical minds assemble to wrap up SugarCon by answering your toughest questions. Whether it is about the application, architecture, implementation or customizations, we invite you to bring it for what promises to be a live discussion and exploration of all things Sugar and open source.
Jason Nassi, Sr. Director of Product Marketing, SugarCRM
Jason Nassi is the Senior Director of Product Marketing at SugarCRM. Prior to joining SugarCRM, Jason Nassi held a variety of technical support and engineering management positions at Netscape Communications, AOL, and Sun Microsystems. Jason holds a B.A from Brandeis University. 
Andre Lopes is a senior programmer at LampadaCRM. A prolific SugarCRM community developer, Andre ranks first in the world ranking of contributions to the Sugar community and has been awarded the “Sugar Hero” award as well as being the owner of the "Project of the Month" in June 2009 for his "Development Tool Kit". Andre began his career as a programmer in 1996 with Fortran 77/90/95, studying the structure of proteins. He has also worked with PERL 5.8 on a project for processing of the human genome in the IQ-USP and Java 5 in developing a business intelligence tool for a mobile interactive company. 
Ken Brill is a prolific SugarCRM community member, leading numerous projects across a variety of technical and business domains. Before recently joining SugarCRM, Ken, worked for Multicom in St. Louis, MO. Mr. Brill began programming in 1981 and is conversant in major and minor computer languages, including Basic, REXX, Fortran, CL, Lisp, C, E, PHP, Perl and ActionScript. He graduated with a degree in Computer Science from the University of Missouri. 
Majed Itani is a Software Architect at SugarCRM. He is responsible for ensuring the design and the stability of the product as well as providing both a vision and a path for the product going forward. Prior to joining SugarCRM Majed has worked at companies such as Apple Computer, Adobe, Ariba, and Quinstreet. He holds a degree in Mathematics with an emphasis in Computer Science from the University of California at Berkeley. 
Roger Smith is an Engineering Manager at SugarCRM. He is currently the Team Lead for the Application Framework team. Roger has worked on many components within SugarCRM including the core application, Microsoft Office Plugins, and others. Previously Roger worked as a Software Engineer at StrikeIron specializing in providing a web service broker. Prior to StrikeIron, Roger served as an IT Engineer at Cisco Systems. Roger holds a BS in Mathematics from the University of North Carolina at Chapel Hill and a Masters in Machine Learning from Columbia University. 
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