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Track 3: Business Apps in the Cloud
Twin Peaks South
Dan Moore, Sr. Platform Strategy Advisor, Microsoft
Dan Moore is a Senior Platform Strategy Advisor on the Cloud ISV Team at Microsoft, focused on building partnerships with ISVs towards the deployment of solutions on the Windows Azure Platform. Dan brings over 10 years of product development and marketing experience to bear on helping partners grow their business through partnering with Microsoft, previously in the consumer/entertainment segment and now in the SaaS ISV/cloud space. Dan got his start in technology through the music industry, producing records and soundtracks that eventually led to a contract role as a Sound Engineer for MSN in the mid 1990’s. He still operates his home studio for the occasional gig, and is actively performing around Seattle with his band of eight years. 
Bhushan Nene is a Principal Architect in Cloud ISV Team at Microsoft. In his current role, he helps ISVs architect and design solutions Windows Azure Platform. He has over 15 years' experience developing enterprise applications. In 2008, he co-published 6 Office Business Applications for Office SharePoint Server 2007 (Microsoft Press) and authored several technical white papers as well. Bhushan can often be found speaking to developer and partner audiences regularly at Microsoft and partner events.
Twin Peaks South
The definition of effective customer management has completely changed - gone are the days of transactional, point to point phone calls and emails. The relationship building process has become more open and participatory, and requires collaborative capabilities- an open environment of teams, communitities and forums. These methods dramatically improve the relationship that companies like yours can have with their customers and partners. This session with discuss this new approach and the underlying technology required to make it a reality.
Aaron Fulkerson, CEO, Mindtouch
As co-founder and CEO of MindTouch, Aaron, in less than three years, has grown a small open source project into one of the world's most popular and positioned it as #1 in open source collaboration (source: Sourceforge.net) with tens of millions of users globally and an impressive customer list of Fortune 500 corporations, government agencies and mid-market companies. Prior to co-founding MindTouch, Aaron was a member of Microsoft’s Advanced Strategies and Policies division and worked on distributed systems research. Previously he owned and operated a successful software and Information Technology consulting firm, Gurion Digital LLP. He has held senior positions at software startups, has helped to launch several non-profits and businesses outside the software industry. Aaron received his BS in Computer Science from the University of North Carolina—Chapel Hill. He resides in San Diego, CA with his wife and two children. You can find Aaron on LinkedIn and Twitter.
Twin Peaks South
Open Source software (OSS) is the backbone of Web and Mail services. Now web, communication, and business application are merging to a "Web desktop", which is going to be the next big battlefield for Google, Microsoft, hosters and telcos. The presentation explains why OSS-based messaging and groupware will be the starting point for the Web desktop, which can integrate telephone, business applications, social web services and simplify the aggregation of personal and business e-mail and contact information. OSS-based SaaS offerings will help all players in the food-chain: the software makers get a business-model that works, the service providers (hosters, telcos, carriers, ISPs) get higher volume and value offerings to sell, and customers get the cheap, ubiquitous communication tools that they desire. Moreover, only free and open software enables the next step of development -- enabling users to retain freedom and ownership of their data in the cloud.
Rafael Laguna, CEO and Co-Founder, Open-Xchange
Laguna was co-founder of Open-Xchange and chairman of the board until he took over responsibility as CEO in January 2008. Laguna was crucial to Open-Xchange’s extention to Software as a Service in 2006. He also formed the partnership with the world’s largest web host by known servers, 1&1 Internet AG. Laguna worked as a business angel and consultant of software technology for several Venture Capital Funds. From 2002 to 2004, Laguna was crucial to the investment and the successful sale of SUSE Linux to Novell. From 2003 to 2006, he managed as chairman the turnaround of bäurer AG until its acquisition by Sage. Laguna acts as board member for asknet AG and comparis.ch.
Twin Peaks South
How can companies overcome the critical last mile in CRM adoption? Learn how Riva's server-side integration between Exchange and SugarCRM bridges the last gap in user adoption. By removing the limitations, problems and frustrations associated with installing, managing and supporting legacy Windows Outlook plug-ins, Riva Integration Server breaks through the CRM adoption barrier to allow companies to fully leverage their CRM deployment. See how Riva's advanced integration provides direct access to your SugarCRM opportunities, cases and quotes directly from ALL Exchange clients. See how Outlook, Microsoft Entourage, Outlook Web Access and BlackBerry and ActiveSync devices can natively support SugarCRM integration and interoperability with NO plug-ins.
Aldo Zanoni, CEO and Managing Director, Omni
Aldo Zanoni is the corporate visionary behind Omni's success. Since 1999, Omni has specialized in developing collaboration integration and management software. Riva Integration Server, the company's flagship product, delivers advanced, server-side integration for Microsoft Exchange and SugarCRM. As co-founder of three technology companies, Mr. Zanoni is a sought-after speaker at major technology trade shows globally and an effective CEO at Omni. Mr. Zanoni holds B.A. and B.Ed. degrees and has been a leader in the technology education field since first getting involved with technology in 1991.
Twin Peaks South
Web-based applications have proven their ability to improve performance and reduce costs. Yet, for many companies, the problems of information silos and data integration not only persist, they have increased. The next generation of applications delivered over the Web will move beyond controlling cost to delivering a seamless experience for customers and business users. In this session, Mike Vetter, CEO of DataSync, will explore the implications of running your entire business in the cloud with the results that easily surpass the first generation of web applications.
Mike Vetter, CEO, DataSync
Mike Vetter is the founder of DataSync, and currently serves as CEO. Mike is a business developer who is passionate about building great software to help businesses become more productive. In 2009, DataSync released its flagship product, DataSync Suite, to a large audience of developers and businesses. He is involved in building the team, driving growth, and shaping the vision and direction behind DataSync. Mike brings over ten years of experience in sales, marketing, project management, e-commerce, network security, and bank software implementation to the DataSync team. Mike enjoys all things outdoors, including mountain biking, surfing, and ice hockey. Mike grew up in Madison, SD and holds a B.S. from Dakota State University in e-commerce and computer security.
Twin Peaks South
SugarCRM's Open Cloud provides a powerful on-demand CRM platform. But what if you want to connect your SugarCRM On-demand implementation with another application running in a different cloud? This is just what SugarCRM partner iNet Process set out to do with SugarCRM running in Sugar Open Cloud, and KnowledgeTreeLive, running in Amazon EC2. In this presentation, we’ll talk about how the power and flexibility of the SugarCRM module architecture, coupled with the extensibility afforded by KnowledgeTree’s web services layer made it possible to connect these applications. Now, users of SugarCRM On-Demand can gain visibility into their KnowledgeTreeLive document repository through one seamless interface that streamlines their daily sales activities. See first-hand how easy it is to create a cloud mashup and how business users can benefit from integrated CRM and document management software.
Daniel Chalef, CEO, KnowledgeTree
Daniel's 14-year career in technology spans senior management, business analysis and engineering positions at software, Internet and telecommunications companies. Prior to leading the commercialization and growth of KnowledgeTree, Daniel was CTO and board member at Jam Warehouse, a South African systems integrator. While there, Daniel led enterprise content management and workflow software implementation projects for premiere global retailers and consumer goods companies including Tesco PLC, Britvic PLC, and Foschini Group. Daniel is a graduate of the University of Cape Town, with an honors degree in business science and information systems. Follow Daniel's regular blog posts on content management and open source software. Follow Daniel on Twitter: @danielchalef.
Lionel Fernandes is the co-founder of iNet Process, a SugarCRM Gold partner based in Paris, France. iNet Process is an active member of the SugarCRM community, and Lionel managed the conception and creation of some of the most popular plugins on SugarForge, including iNetDocs and iNetGoogleMaps. Prior to founding iNet Process, Lionel worked for Ernst & Young. He has masters degrees in Finance/Economics and Information Systems.
Twin Peaks South
This session will explore the information challenges associated with data stored in Cloud applications and present strategies for delivering rich analytics quickly, at low cost. It will examine the benefits of hosting BI in the Cloud and the use cases for when it makes the most sense.
Richard Daley, Founder & CEO, Pentaho
Richard co-founded Pentaho in 2004 and is responsible for the strategic vision, direction and day-to-day leadership of the company. Richard has held key executive management positions in the business intelligence software market for over 20 years, starting his career at IBM. Richard was a Co-Founder at AppSource Corporation (acquired by Arbor Software which later merged into Hyperion Solutions) and Keyola (acquired by Lawson Software) and is an avid waterskiier.
Twin Peaks South
Mobile has emerged as the 7th mass media, and mobile penetration of the enterprise is at record levels. In this session, CrowdCompass CTO David Shanley will look at design considerations for building for today's smartphone technology and how to unlock data in the field. Focusing on how CrowdCompass integrates lead management for iPhone, BlackBerry, and Android applications back into Sugar, he'll discuss some different approaches to native mobile development and integration.
David Shanley, Chief Technology Officer, Crowd Compass
David Shanley is the Chief Technology Officer of CrowdCompass where he is responsible for strategy and architecture for both our core mobile platform and for applications such as Sugar that impact our business on a daily basis. Dave is an accomplished technologist with 10 years of experience working for mobile product companies. Dave led development teams charged with creating and delivering powerful enterprise mobile solutions to large international companies including BP, GM, Vestas, and UPS. As architect and team manager, Dave's work addressed the needs of the Fortune 500 for faster, more reliable, real-time mobile access. The solutions delivered successfully mobilizing thousands of field users in over seven countries. Dave has a BSE, Computer Engineering from the University of Michigan.
Twin Peaks South
Manel Sarasa Serra, CEO, OpenBravo
Manel is leading Openbravo to fulfill its vision and extend the adoption of Openbravo ERP to all small and midsize companies through an innovative open source business model. To this end Manel is responsible for corporate strategy, general management, and international expansion. Manel comes to Openbravo after seven years with DiamondCluster International (now Oliver Wyman) where, as a Senior Principal, he led a successful launch of eight businesses in various countries and consulted leading telecom players in the areas of strategy, marketing & sales, customer service and overall turnaround programs. Prior to DiamondCluster, Manel worked at Andersen Consulting (Accenture). Manel has a BS in Engineering and Industrial Organization from the Polytechnic University of Catalonia (UPC) and did his postgraduate studies at London School of Economics.
Twin Peaks South
This session will cover best practices for writing best of breed native smartphone apps which access enterprise information from your enterprise systems, including your CRM system. It includes discussing practices necessary when writing native apps versus mobile web apps. Plus guidelines for enterprise apps versus what is typically sufficient for iPhone consumer apps. We will show how to use Rhomobile's open source framework Rhodes to do this. But the lessons imparted to using any mobile development framework or toolkit. The recommendations also apply across all major smartphones and examples of apps on each device will be shown.
Adam Blum, CEO, Rhomobile
Adam is CEO of Rhomobile. Prior to this role he has been CTO/VP of engineering/cofounder of several successful startups in the web services and mobile space including Commerce One, Systinet, and Good. He is an adjunct professor at Carnegie Mellon University and the author of several books on computer science topics.
Twin Peaks South
Roger Burkhardt, President & CEO, Ingres
Roger Burkhardt serves as president and chief executive officer of Ingres. In this role he is responsible for all facets of the company's worldwide business. He also serves on the company's Board of Directors. As president and CEO, Roger is responsible for corporate strategy, development, engineering, and global field operations including marketing, sales and support, alliance and channels, and customer programs. Prior to Ingres, Roger was the chief technology officer and executive vice president of the New York Stock Exchange, where he led a global technology team of 2,000 colleagues through the most important business and technology transformation in the Exchange's history: the shift to electronic trading. Under his leadership, the NYSE embraced open source solutions, maintained world-class reliability standards, and increased transaction volumes seven-fold. Prior to the NYSE, Roger was president of listed equities for OptiMark Technologies, a developer of electronic trading technology that was adopted by more than 80 percent of the top 200 trading firms in the United States. He was also with IBM for 15 years where he held several leadership positions in engineering, sales, and business development. Most recently, he served as director of capital markets, IBM Banking, Finance and Securities, where he ran a $250 million business unit serving the needs of the Wall Street banking community. Roger currently serves on the Board of Directors of MarketAxess (MKTX), which operates one of the leading platforms for the electronic trading of corporate bonds and other fixed-income securities. He holds an MBA. in finance from New York University and both a Bachelor's and Master's degree in Physics from Oxford University. A former member of the IBM Advisory Board, Roger is recognized by Wall Street and technology innovators worldwide for his customer advocacy work and thought leadership. 
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