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Featured White Papers
	Forrester Research:Best Practices: The Right Way To Implement Mobile CRM This report will help you understand diverse CRM users' roles, information needs, and daily tasks and then pinpoint the use cases where mobility solutions can drive practical business value. The report’s self-diagnostic tool helps identify your best opportunities for success and predicts the pitfalls to avoid. Written by William Band, VP and Principal CRM Analyst for Forrester Research. Download now
	The Evolution of Professional Selling This white paper gives an overview of the sales methodology evolution that has taken place over the last 50 year. The focus of this white paper is on the value gap that exists in sales today and makes several recommendations that should be money in the ears of any sales leaders. Download now
	2011 TEC Buyer’s Guide: Innovations in CRM Are you facing the challenge of selecting a customer relationship management (CRM) software? This buyer’s guide will show what CRM vendors are doing to differentiate themselves from the competition through innovation. This guide will help you understand: The major innovations in the CRM space Review these advantages and disadvantages Illustrate real- life examples of how CRM vendors provide innovative solutions to their customers and the associated benefits Help you select which CRM solution is the best fit for your organization Download this Guide Now
	Leveraging the 360 Degree Customer View to Maximize Up-Sell and Cross-Sell Potential This report explores how Best-in-Class companies take a holistic approach to providing a complete, accurate and integrated view of customers to improve satisfaction and retention without losing sight of customer profitability. As a result of these strategies, companies with more accurate and timely information about their prospect or customer can more efficiently respond to communications, ensure customer satisfaction with better service, and drive toward a larger lifetime value of each account, customer or client. Find out how you can achieve Best-in-Class results. Access Your Complimentary Copy Today Download now
	An Introduction to CRM The Introduction to CRM white paper answers the questions: What is CRM? and What can CRM do for you? It also gives the reader 3 key tips to get started with CRM. Download now
	CRM Vendor Pricing: Fees, Subscriptions & Hidden Costs The TCO white paper provides a comparative price analysis of the four leading CRM solutions for midmarket organizations: Microsoft Dynamics CRM 2011, Sage SalesLogix, Salesforce.com, and SugarCRM. Download now
	CRM for Small Business This white paper explains to small business owners what CRM can mean for them and provides a list of advantages and disadvantages implementing CRM will bring. Download now
	SugarCRM and SAP This white paper shows how mid-sized and large enterprises can benefit from integrating SugarCRM with their SAP ERP system. Download now
	Hitting Your Numbers: Creating Excellence with Commercial Open Source CRM Hitting Your Numbers: Creating Sales Excellence with Open Source CRM, outlines the key reasons how open source CRM can drive performance in your sales organization. This is the first in a series of Executive Briefs aimed at business departmental leaders’ unique CRM issues. Download now
	Five Touch Points With SugarCRM Key Integration Points to Extend the Value of Your CRM System SugarCRM is at the forefront of integration with its open source, standards-based architecture which enables applications to be seamlessly integrated with each other. This white paper provides readers with five integration touch points with SugarCRM and their resulting benefits. Download now
	Try It, You’ll Like It Nailing end-user buy-in has been a long-standing challenge for organizations that decide to implement a CRM system. This white paper will provide an overview of some of the most common employee pitfalls encountered during a CRM implementation and will demonstrate how change management and a well-planned training program can ensure end-user compliance and software adoption. Download now
	Streamlining Sales Processes to Boost Performance: Five Best Practices for Optimizing the Sales Pipeline This white paper outlines the 5 top inefficiencies commonly found in sales organizations. You will learn how to recognize the causes of these inefficiencies and about the steps you can take to resolve those conflicts in your sales organization. Download now
	Grow Your Business, Not Your Support Costs How can your company scale its customer base without scaling your support organization? This white paper details the strategies necessary to implement a responsive, agile support system that builds a loyal customer base in a cost-effective manner. Download now
	CRM: On-Demand or On-Site? Choose the right deployment option The rise of Software-as-a-Service (SaaS) is changing the way enterprises pay for and use customer relationship management (CRM) software. Should your company's CRM system be managed by an outside vendor or managed internally by your own IT staff? Download this white paper outlining a decision-making framework to help companies decide which delivery option suits them best. Download now

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