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Sugar's Lead Management gives marketing professionals the tools to manage prospects and existing customers. Qualify and track leads from multiple campaigns and hand them off to the correct sales representative. Ensure prospects lists are valid and marketing offers are coordinated. With Sugar lead management, companies have the tools to populate the pipeline with more qualified leads.
Impact
- Segment leads based on the attributes that drive your business
- Automatically capture and assign leads across multiple channels
- Convert leads to opportunities and ensure appropriate follow-up
Next: Marketing Analytics
Marketing Automation: Lead Management
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Lead Segmentation
Segment leads based on industry, channel, lead source, geography or other attributes to build offers that address prospect needs
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Automated Lead Capture and Handling
Define the information flow for the campaign so that the appropriate stakeholders can view and test the campaign before launch.
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Lead Conversion
Close-the-loop between marketing and sales by automating the lead hand-off process. Design business rules to route the lead to the correct salesperson based on territory, team or specialty.
