SugarCon 2010 - Agenda
Best practices for formulating, implementing and measuring customer relationship management strategies. This track will focus on measurable ways companies can improve their marketing, sales and support activities.
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Open Source is powering the next generation of cloud computing. This track will define, explore and recommend customer strategies for managing business in the clouds.
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Microsoft Azure, Amazon EC2, GoGrid, Rackspace - the future will happen across many clouds. This track will help developers decide where to spend their time and how to start innovating today.
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A decade from now, proprietary software will be a quaint reminder of how far the Web and open source have come in promoting openness and interoperability. These sessions will concentrate on how to use SugarCRM's open architecture to change, extend and maybe even revolutionize customer management.
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Implemented correctly, CRM touches all parts of the business. This track tackles when CRM stops and other applications and processes take over. Sessions will explore new and innovative ways to use business principles and technologies to place the customer at the center of everything.
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The internet is changing the way we sell and market to customers. The definitions of customer relationships are also changing. As social media experts put it: "The customer is now in charge of the conversation." How can you leverage Sugar to listen, track and engage with your customers in the social web? These sessions will provide you with some basic understanding of social CRM, and some first steps towards expanding your present CRM initiative to include social media customer engagement channels.
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Innovation and co-creation of value are the hallmarks of open source and cloud computing. Rather than try to stymie change, companies and providers are embracing solutions created outside the four walls of their company. The Partner Innovation track highlights the differentiated solutions SugarCRM partners are delivering around the globe.
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These in-depth tutorials will showcase the power of Sugar as a customer management platform, including sessions on driving user adoption, navigating Sugar, managing sales teams, marketing projects, support activities and administration.
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Monday, April 12, 2010
1:00 - 6:30
Registration Opens
5:00 - 7:00
Welcome Reception in Solution Showcase
Tuesday, April 13, 2010
8:00 – 9:00
Registration & Breakfast
9:00 - 10:30
Open Source and Open Clouds
Larry Augustin, CEO, SugarCRM, and Special Guests
10:30 - 11:00
Break in Solution Showcase
Track 1:CRM Strategy
Track 2:Open Source &
Track 3:Business Apps
Track 4:Extending Sugar
Track 5:Beyond CRM
Track 6:Getting Social
Track 7: Partner Innovation
Track 8: SugarU
11:00 – 11:40
CRM As a Strategy
Clint Oram ,
Co-Founder and VP of Products, SugarCRM
Deploying, Scaling and Managing Many Instances of SugarCRM on VMware vCloud
The Business of Windows Azure
Dan Moore ,
Sr. Platform Strategy Advisor, Microsoft
Unlocking the Value of Your Customer Data with Talend and SugarCRM
Marketing Automation and CRM: Lead Qualification and Nurturing
Understanding the Social Customer
Case Study: Beating the Big Banks – BancVue's SugarCRM Journey
10 Things You Didn't Know You Could Do with SugarCRM
11:45 - 12:30
It's All About Discovery: Using Sugar to Uncover Customer Value
Case Study: Creating a Global Portal Around Billions of Genealogical Records Using Open Source Solutions
Collaborative CRM Is the Center of the Enterprise 2.0 Universe
Why Unifying your Phone & CRM System Makes Dollars and Sense
Putting Your Content in the Cloud
In Order to Get Social, Your Company Needs to be Social
Get Maximum Flexibility By Deploying Sugar in the Cloud
Navigating Sugar; Less Clicks, More Action
12:30 - 1:30
Lunch & Solution Showcase
Track 1:CRM Strategy
Track 2:Open Source &
Track 3:Business Apps
Track 4:Extending Sugar
Track 5:Beyond CRM
Track 6:Getting Social
Track 7: Partner Innovation
Track 8: SugarU
1:30 – 2:10
Managing Customer Relationships with Business Process Management Technologies
The State of the Open Source Union
Command Your Data - How to Regain Control over Your Data in the
Cloud-Age
Navigating Sugar Studio: Customizations Anyone Can Do
Actuate
How Social Media Is Changing Customer Behavior
How Roxtec Increased Productivity by 50% with Sugar
Closing the Loop: Simple Campaign Management
2:15 –3:00
Are Your Sales Forecasts Real or Make Believe?
J.B. Bush ,
Managing Partner, ValueSelling Associates
How BMW Italy Uses Sugar & Amazon EC2 for Lead Management
Bridging the Last Mile Between SugarCRM and Exchange
Sugar as a Business Application Framework
IVR Nirvana with Angel.com and SugarCRM
Case Study: Social CRM in Action
7 Steps to Marketing Success
Orchestrate Your Business with Sugar Workflow
3:00 - 3:15
Break in Solution Showcase
Track 1:CRM Strategy
Track 2:Open Source &
Track 3:Business Apps
Track 4:Extending Sugar
Track 5:Beyond CRM
Track 6:Getting Social
Track 7: Partner Innovation
Track 8: SugarU
3:15 –3:55
Sales Process & CRM: 1+1=3
J.B. Bush ,
Managing Partner, ValueSelling Associates
BI's Cloudy Future
The Cloud Is Suite: Running Your Entire Business on the Cloud
Case Study: Leveraging Geographic Data in Sugar
Asa Kusuma ,
Business Development Web Programmer, Milsoft
Putting the "R" Back in CRM
The Intersection of the Social Web and Mobile Technology
Case Study: Thomas Cook and Geovariances
Measure Everything: Building Effective CRM Reports
4:00 –4:40
Automate Tracking and Forecasting in SugarCRM with Informer Web Reporting
It’s All about Value: Open Source Is a Means, Not an End
Mashing Up Apps – SugarCRM and KnowledgeTree Connect in the Cloud
Extending Sugar across Mobile, Desktops and Tablets
Case Study: Using Sugar as a Transactional Platform
Sid Fein ,
Executive VP, Technology, CPX Interactive
Panel: What Social CRM Means to Your Business
Panel
Portals: Extending SugarCRM to Customers and Partners
Manage an Inside Sales Team with Sugar
4:50 –5:30
Spencer Wells,
Author, Population Geneticist, National Geographic
6:30 pm
Dinner at the California Academy of Sciences
Wednesday, April 14, 2010
8:00 - 9:00
Registration & Breakfast
9:00 - 10:00
Do You Really Have to Worry about the Social Customer?
Paul Greenberg, Author of CRM at the Speed of Light and President of the 56Group
10:00 - 10:30
Panel: The Future of CRM Is Social
10:30 - 11:00
Break in Solution Showcase
Track 1:CRM Strategy
Track 2:Open Source &
Track 3:Business Apps
Track 4:Extending Sugar
Track 5:Beyond CRM
Track 6:Getting Social
Track 7: Partner Innovation
Track 8: SugarU
11:00 - 11:40
Leads! Creating a Scalable Demand Generation Process with Sugar
Open Source in the Cloud
The Information Rain Dance: Business Intelligence in the Cloud
Best Practices for Creating Custom Apps in Sugar
DaaS Is the New SaaS
The New Normal – Small Business Owners and the Social Web
Kira Wampler ,
Group Marketing Manager, Small Business Division, Intuit
Case Study: LuxuryLink - Unifying the Front and Back Office with Sugar
Customer Support Excellence with Sugar
Lori Arce ,
Sr. Customer Support Manager, SugarCRM
11:45 - 12:30
Simple Steps to CRM Adoption
Empowering the Cloud Ecosystem
From the Field to Sugar: Connected Mobile App Development
Inbound Marketing with SugarCRM and Pardot
Agile and Open Frameworks for Product Innovation
CRM and Social CRM Automation Use Cases
Playing Nicely: Integrating SugarCRM and SAP
Using Sugar Cloud Connectors
12:30 - 1:30
Lunch & Solution Showcase
1:30 - 2:15
Daniel Lyons, Technology Columnist, Newsweek
Track 1:CRM Strategy
Track 2:Open Source &
Track 3:Business Apps
Track 4:Extending Sugar
Track 5:Beyond CRM
Track 6:Getting Social
Track 7: Partner Innovation
Track 8: SugarU
2:25 - 3:05
Best Practices in Managing Customer Renewals
PHP and the Cloud
Openbravo ERP, the Open Source ERP in the Cloud
8 Cool Sugar Hacks
Mobile Cloud Synchronization and SugarCRM
Promoting Your Brand on Twitter and Other Social Media
Case Study: Eliminate Cold-Calling with Customer-Centric Marketing Automation
Administering Sugar Fundamentals
3:10 –3:50
The Inbound Marketing Funnel
How Connecting Clouds Will Fuel the Cloud Tornado
Best Practices in Smart Phone Business Apps
Sugar, Google and the Cloud
Case Study: Managing Sugar Extensions in a Multi-Developer Environment
Social Media for Business: Listen. Measure. Engage.
Case Study: Promoting the Australian Film Industry with SugarCRM
Managing Users, Teams and Roles
3:50 - 4:10
Break in Solution Showcase
Track 1:CRM Strategy
Track 2:Open Source &
Track 3:Business Apps
Track 4:Extending Sugar
Track 5:Beyond CRM
Track 6:Getting Social
Track 7: Partner Innovation
Track 8: SugarU
4:10 - 4:50
LampadaCRM
Deploying Sugar across Cloud Environments
Ingres
Stump the Sugas: Your Toughest Questions
Panel
Sonoa
Status.net
SugarForge Turns 5: A Look Back and Ahead at the CRM Community
A Tour of the New Sugar Email
6:00
San Francisco City Tour
Thursday, April 15, 2010
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