Track 1: CRM Made Simple
CRM is all about optimizing the people, process and technology inside your business. But where do you start?
This insightful series of sessions focuses on best practices and other real-world examples that can help any business take their sales, marketing and support operations to the next level.
Hear from CRM experts who will share their experiences and give some great pointers to help you increase the value of your Sugar deployment.
Track 2: Open Source and Open Cloud
The words "Cloud Computing" are two of the hottest technology buzzwords of the past several years. Open Source has proven to be one of the most important change agents in the IT space in ages.
Many people find "the cloud" and "open source" at odds. However, many people fail to realize that without open source, the cloud could not exist.
See how the cloud, open source, and the greater SugarCRM ecosystem are coming together in innovative ways to improve your ability to improve your business operations.
Track 3: Flexing the Sugar Platform
The best CRM deployments do not live in a vacuum. Rather, they incorporate data and processes from other internal systems in the organization, as well as consume data and input from external systems and data sources.
Learn how you can extend SugarCRM to optimize business processes across your organization without a lot of technical resources.
Track 4: The Sugar Exchange
The SugarExchange, the online marketplace for Sugar-related connectors and extensions, goes live at SugarCon!
This series of sessions spotlights technology providers from the Exchange program and beyond – all dedicated to helping you maximize your CRM deployment. Learn from experts, experience live demos, and get some great ideas for your next CRM project!
Track 5: Beyond CRM
The future of business is open! Learn how Sugar customers and partners are leveraging the SugarCRM platform to go "Beyond CRM" thanks to its unparalleled flexibility and openness.
In addition, in these sessions you will discover the members of the open business ecosystem - technology providers of all shapes and sizes dedicated to bringing flexible, open solutions to businesses around the world.
Track 6: Social Business
Social media is everywhere - and the leading companies of tomorrow will leverage social media and social channels to engage, connect and deliver for their customers in new and exciting ways.
Get ahead of the curve by interacting with the leading minds and voices of the social media revolution at SugarCon! These sessions will introduce the newbies to the "age of social" while also providing a great opportunity for social pioneers to enter into a dialog on the future of social media and CRM.
Track 7: SugarU
From the novice Sugar user to the most veteran admin, everyone can come away from these sessions with new tips and tricks for optimizing their CRM deployment.
With lots of hands-on demonstrations, this is a must for anyone looking to learn the ropes of SugarCRM, or for experts looking to refresh their CRM chops.
And this year, every SugarU session will be repeated to insure all attendees can grab some fresh knowledge from the esteemed Sugar University "Professors."
Track 8: SugarU
From the novice Sugar user to the most veteran admin, everyone can come away from these sessions with new tips and tricks for optimizing their CRM deployment.
With lots of hands-on demonstrations, this is a must for anyone looking to learn the ropes of SugarCRM, or for experts looking to refresh their CRM chops.
And this year, every SugarU session will be repeated to insure all attendees can grab some fresh knowledge from the esteemed Sugar University "Professors."
Day 1: Tuesday, April 5, 2011
|
8:00 – 9:00 |
Registration & Breakfast |
|
9:00 - 10:30 |
Larry Augustin,
SugarCRM, &
Sean Poulley, IBM |
|
10:30 - 10:45 |
Break & Solution Showcase |
|
|
Track 1:
CRM
Made Simple |
Track 2:
Open Source &
Open Cloud |
Track 3:
Flexing the
Sugar Platform |
Track 4:
The Sugar
Exchange |
Track 5:
Beyond CRM |
Track 6:
Social
Business |
Track 7:
SugarU |
Track 8:
SugarU |
|
10:45 – 11:25 |
CRM Made Successful: Best Practices for Driving CRM Adoption
|
How to Multiply the Value of SugarCRM with Open Source ERP
|
Best Practices for Deploying SugarCRM on the Windows Stack
|
Can You Really Live Without it?: Why Integrated Marketing Automation with Sugar is a Must
|
Getting Started Marketing, Socially
|
Leveraging Social Technologies to Grow Your Business with Existing Customers
|
What is CRM and Why Do I Need It?
|
Smart Business Solutions: Collaborating with SugarCRM
|
|
11:30 - 12:10 |
CRM Made Profitable: Customer Case Study - How USA FACT Saved Its Business with SugarCRM
Matt Davidson & Matthew Taylor
USA FACT 
Slides
|
Using Sugar as a Custom Platform in the Cloud
|
Extend the Capabilities of SugarCRM using SMS
|
SugarCRM Sales Analytics Made Simple with GoodData
|
SugarNGO: A Partnership of NGOs, SugarCRM and the Sugar Ecosystem
|
Beyond the Hype: A No-Holds Barred Look at Social CRM in 2011
|
Getting Started with SugarCRM: Best Practices for Automating Your Sales Force
|
Closing the Loop: Simple Campaign Management
|
|
12:10 - 1:15 |
Lunch & Solution Showcase |
|
1:15 – 2:00 |
Keynote:
Umberto Miletti, InsideView, and Special Guests |
|
|
Track 1:
CRM
Made Simple |
Track 2:
Open Source &
Open Cloud |
Track 3:
Flexing the
Sugar Platform |
Track 4:
The Sugar
Exchange |
Track 5:
Beyond CRM |
Track 6:
Social
Business |
Track 7:
SugarU |
Track 8:
SugarU |
|
2:00 – 2:40 |
Social Business in the Cloud
Beverly DeWitt
IBM Software Group
& Greg Hurlebaus, IBM Systems & Technology Group

Slides
|
Amazon Web Services for Application Hosting
|
Building Reusable Customizations Easily with SugarLogic
|
Getting a Competitive Advantage through Social Selling
|
Customizing Sugar for Global Higher Education Admissions
|
From Distraction to Traction: Engaging the Multi-Tasking, Social Customer
|
Configure Once - Planning for, Setting up and Administering Users, Roles & Teams
|
Social CRM: Understanding and Connecting with Your Customers
|
|
2:45 –3:25 |
CRM Made Profitable: Case Study - Advanced Glazings
|
The Fully Integrated CRM: Increasing the Value of SugarCRM with EchoSign, HubSpot and Twilio
|
Using The SugarCRM REST API on Your Website
|
Beyond Outlook Plug-ins – Sync Sugar to ALL Exchange Clients
|
Extending SugarCRM: Want to Learn About Some of the Coolest Sugar Extensions Out There?
|
Where is Your Company on the Social Media Maturity Continuum?
|
No Code Required: Building Custom Applications with Sugar
|
Measure It - Manage It: Reporting in SugarCRM
|
|
3:25 - 3:40 |
Break & Solution Showcase |
|
|
Track 1:
CRM
Made Simple |
Track 2:
Open Source &
Open Cloud |
Track 3:
Flexing the
Sugar Platform |
Track 4:
The Sugar
Exchange |
Track 5:
Beyond CRM |
Track 6:
Social
Business |
Track 7:
SugarU |
Track 8:
SugarU |
|
3:45 –4:25 |
CRM Made Global Mobile, Social
|
Mobile Cloud Solutions for SugarCRM - Connecting Your Field Force - Anywhere
|
Why the Stack Matters: Building a Solid Foundation for SugarCRM
|
Avoiding Social Silos
|
Get More out of SugarCRM by Using Workflows and Web Services to Streamline Business Processes and to Increase Lead Generation
|
To SocialCRM and Beyond!
|
Administering SugarCRM - System Configurations
|
Configuring Sugar for Your Business: Advanced Configurations with SugarCRM
|
|
4:30 –5:10 |
CRM Made Flexible, Intuitive, Open: SugarCRM Product Overview
|
Sweet! Running SugarCRM on the Amazon Cloud
|
It's Easy to Play with Sugar: Building Vertical Customizations
|
Call Scripting, an Essential Element of CRM in Customer Services
|
Transparent Collaboration
|
Creating Business Affect through the Social Effect
|
Social CRM: Understanding and Connecting with Your Customers
|
Simplifying Business Processes Through Workflow Automation
|
|
6:00 pm |

SugarCon 2011 attendees enjoyed a private performance of Steve Silver's Beach Blanket Babylon, the longest running musical revue in theatre history and an established San Francisco institution, followed by a "The Tastes of San Francisco" dinner. |
Day 2: Wednesday, April 6, 2011
|
8:00 - 9:00 |
Registration & Breakfast |
|
9:00 - 10:00 |
 |
Keynote:
Brian Halligan, Co-Founder, HubSpot
Laurence Buchanan, Capgemini |
|
10:00 - 10:30 |
Panel Discussion
Moderator: Larry Augustin |
|
10:30 - 10:45 |
Break & Solution Showcase |
|
|
Track 1:
CRM
Made Simple |
Track 2:
Open Source &
Open Cloud |
Track 3:
Flexing the
Sugar Platform |
Track 4:
The Sugar
Exchange |
Track 5:
Beyond CRM |
Track 6:
Social
Business |
Track 7:
SugarU |
Track 8:
SugarU |
|
10:45 - 11:25 |
CRM Made Successful: Climbing the Adoption Curve
|
The Butterfly Effect of Bad Data
|
Increase profits though automation for contractors with estimationPRO and Process Manager
|
Marketing Automation 101 : Why Is This Stuff Hot and What’s in It for Me?
|
Openly Replacing ERPs with Sugar
|
Networks, Signals, Reputation, and Delight: Emerging keys to sales and marketing success in an always on, attention scarce, information rich world
|
Simplifying Business Processes Through Workflow Automation
|
What is CRM and Why Do I Need It?
|
|
11:30 - 12:10 |
CRM Made Profitable: Case Study – General Motors Colombia
|
Extend SugarCRM with Open-Xchange and Add Social Networks to Your CRM
|
SugarCRM for Ruby Developers
|
Optimizing the Contact Center Agent Experience through Effective and Efficient Use of CRM
|
Using IBM's Cast Iron with SugarCRM to Integrate Customer Data
|
5 Must-Haves for Boosting Sales with Social Media
|
Closing the Loop: Simple Campaign Management
|
Getting Started with SugarCRM: Best Practices for Automating Your Sales Force
|
|
12:10 - 1:15 |
Lunch & Solution Showcase |
|
1:15 - 2:00 |
Keynote:
Adam Blitzer
COO and Co-Founder, Pardot |
Panel Discussion
Adam Blitzer, COO and Co-Founder, Pardot
Brent Leary, CRM Essentials
Moderator: Larry Augustin |
|
|
Track 1:
CRM
Made Simple |
Track 2:
Open Source &
Open Cloud |
Track 3:
Flexing the
Sugar Platform |
Track 4:
The Sugar
Exchange |
Track 5:
Beyond CRM |
Track 6:
Social
Business |
Track 7:
SugarU |
Track 8:
SugarU |
|
2:05 - 2:45 |
CRM Made Collaborative: Sugar and Webex, GotoMeeting, Google, Box.net
|
When Social Met Content Management, It Was Love at First Sight
|
Sweet Change: An SDLC Policy for Sugar
|
What's the Big Deal about Electronic Signatures?
|
QuickBooks to SugarCRM Integration as a SaaS Service
|
The Physics of Influence: Building, Nurturing, and Leveraging Your Best Kept Marketing Secret
|
Measure It - Manage It: Reporting in SugarCRM
|
Configure Once - Planning for, Setting up and Administering Users, Roles & Teams
|
|
2:50 –3:30 |
CRM Made Profitable: Case Study - Flat World Knowledge: Integrating Silverpop Engage and SugarCRM
|
MySQL and SugarCRM - a Powerful Open Source Combo That Noone Can Neglect
|
Moving SugarCRM.com from SOAP to REST
|
How to Mobilize Your SugarCRM Application
|
Sugar as Citizen Relationship Management
|
The Science of Social Media
|
Smart Business Solutions: Collaborating with SugarCRM
|
Administering SugarCRM - System Configurations
|
|
3:30 - 4:15 |
Break & Solution Showcase |
|
4:20 - 5:00 |
Keynote:
Doc Searls and Special Guests |
|
|
Track 1:
CRM
Made Simple |
Track 2:
Open Source &
Open Cloud |
Track 3:
Flexing the
Sugar Platform |
Track 4:
The Sugar
Exchange |
Track 5:
Beyond CRM |
Track 6:
Social
Business |
Track 7:
SugarU |
Track 8:
SugarU |
|
5:05 - 5:45 |
CRM Made Social: Integrating Social Media into Sugar
|
SugarCRM Plus Windows Cloud Servers: How to Make Money Selling Both
|
Enhancing SugarCRM Security Through External Authentication
|
The User-to-User Assistance Generation: The Effective Way to Socialize Your CRM
|
Helping People See without Glasses: SugarCRM for the Medical Industry
|
The Socialization of the SMB: How the Little Guys are Getting Bigger in the Age of the Collaborative Relationship
|
Configuring Sugar for Your Business: Advanced Configurations with SugarCRM
|
No Code Required: Building Custom Applications with Sugar
|