SugarCon 2011 - Agenda

Track 1: CRM Made Simple

CRM is all about optimizing the people, process and technology inside your business. But where do you start?

This insightful series of sessions focuses on best practices and other real-world examples that can help any business take their sales, marketing and support operations to the next level.

Hear from CRM experts who will share their experiences and give some great pointers to help you increase the value of your Sugar deployment.

Track 2: Open Source and Open Cloud

The words "Cloud Computing" are two of the hottest technology buzzwords of the past several years. Open Source has proven to be one of the most important change agents in the IT space in ages.

Many people find "the cloud" and "open source" at odds. However, many people fail to realize that without open source, the cloud could not exist.

See how the cloud, open source, and the greater SugarCRM ecosystem are coming together in innovative ways to improve your ability to improve your business operations.

Track 3: Flexing the Sugar Platform

The best CRM deployments do not live in a vacuum. Rather, they incorporate data and processes from other internal systems in the organization, as well as consume data and input from external systems and data sources.

Learn how you can extend SugarCRM to optimize business processes across your organization without a lot of technical resources.

Track 4: The Sugar Exchange

The SugarExchange, the online marketplace for Sugar-related connectors and extensions, goes live at SugarCon!

This series of sessions spotlights technology providers from the Exchange program and beyond – all dedicated to helping you maximize your CRM deployment. Learn from experts, experience live demos, and get some great ideas for your next CRM project!

Track 5: Beyond CRM

The future of business is open! Learn how Sugar customers and partners are leveraging the SugarCRM platform to go "Beyond CRM" thanks to its unparalleled flexibility and openness.

In addition, in these sessions you will discover the members of the open business ecosystem - technology providers of all shapes and sizes dedicated to bringing flexible, open solutions to businesses around the world.

Track 6: Social Business

Social media is everywhere - and the leading companies of tomorrow will leverage social media and social channels to engage, connect and deliver for their customers in new and exciting ways.

Get ahead of the curve by interacting with the leading minds and voices of the social media revolution at SugarCon! These sessions will introduce the newbies to the "age of social" while also providing a great opportunity for social pioneers to enter into a dialog on the future of social media and CRM.

Track 7: SugarU

From the novice Sugar user to the most veteran admin, everyone can come away from these sessions with new tips and tricks for optimizing their CRM deployment.

With lots of hands-on demonstrations, this is a must for anyone looking to learn the ropes of SugarCRM, or for experts looking to refresh their CRM chops.

And this year, every SugarU session will be repeated to insure all attendees can grab some fresh knowledge from the esteemed Sugar University "Professors."

Track 8: SugarU

From the novice Sugar user to the most veteran admin, everyone can come away from these sessions with new tips and tricks for optimizing their CRM deployment.

With lots of hands-on demonstrations, this is a must for anyone looking to learn the ropes of SugarCRM, or for experts looking to refresh their CRM chops.

And this year, every SugarU session will be repeated to insure all attendees can grab some fresh knowledge from the esteemed Sugar University "Professors."

Day 1: Tuesday, April 5, 2011

8:00 – 9:00 Registration & Breakfast
9:00 - 10:30

The Future of Business is Open

Larry Augustin,
SugarCRM, &
Sean Poulley, IBM
10:30 - 10:45 Break & Solution Showcase
  Track 1:
CRM
Made Simple
Track 2:
Open Source &
Open Cloud
Track 3:
Flexing the
Sugar Platform
Track 4:
The Sugar
Exchange
Track 5:
Beyond CRM
Track 6:
Social
Business
Track 7:
SugarU
Track 8:
SugarU
10:45 – 11:25 CRM Made Successful: Best Practices for Driving CRM Adoption How to Multiply the Value of SugarCRM with Open Source ERP Best Practices for Deploying SugarCRM on the Windows Stack
John Malone
Provident
Can You Really Live Without it?: Why Integrated Marketing Automation with Sugar is a Must
Matthew Sweezy
Pardot
 
Jesse Kliza
Apprenda
Getting Started Marketing, Socially
Dan Kraus
Leading Results
Slides
Leveraging Social Technologies to Grow Your Business with Existing Customers
Becky Carroll
Petra Consulting
What is CRM and Why Do I Need It?
Bryan Leung
SugarCRM
Smart Business Solutions: Collaborating with SugarCRM
11:30 - 12:10 CRM Made Profitable: Customer Case Study - How USA FACT Saved Its Business with SugarCRM
Matt Davidson & Matthew Taylor
USA FACT
Slides
Using Sugar as a Custom Platform in the Cloud
Eran Aladjem
Plus Consulting
Extend the Capabilities of SugarCRM using SMS SugarCRM Sales Analytics Made Simple with GoodData
Sam Boonin
GoodData
Slides
SugarNGO: A Partnership of NGOs, SugarCRM and the Sugar Ecosystem
Heather Johnson
Robin Hood
Adrian Boerstra
Intricity
Beyond the Hype: A No-Holds Barred Look at Social CRM in 2011
Paul Greenberg
The 56 Group
Getting Started with SugarCRM: Best Practices for Automating Your Sales Force Closing the Loop: Simple Campaign Management
1:15 – 2:00
Keynote:

Big Data and the Emergence of Social Selling

Umberto Miletti, InsideView, and Special Guests
  Track 1:
CRM
Made Simple
Track 2:
Open Source &
Open Cloud
Track 3:
Flexing the
Sugar Platform
Track 4:
The Sugar
Exchange
Track 5:
Beyond CRM
Track 6:
Social
Business
Track 7:
SugarU
Track 8:
SugarU
2:00 – 2:40 Social Business in the Cloud
Beverly DeWitt
IBM Software Group
& Greg Hurlebaus, IBM Systems & Technology Group

Slides
Amazon Web Services for Application Hosting
Jeff Barr
Amazon Web Services
Slides
Building Reusable Customizations Easily with SugarLogic
David Wheeler
SugarCRM
Getting a Competitive Advantage through Social Selling Customizing Sugar for Global Higher Education Admissions From Distraction to Traction: Engaging the Multi-Tasking, Social Customer
Adrian Ott
Exponential Edge
Slides
Configure Once - Planning for, Setting up and Administering Users, Roles & Teams
Andrea Johnson
SugarCRM
Social CRM: Understanding and Connecting with Your Customers
2:45 –3:25 CRM Made Profitable: Case Study - Advanced Glazings
Avi Bar
Advanced Glazings Ltd.

Slides
The Fully Integrated CRM: Increasing the Value of SugarCRM with EchoSign, HubSpot and Twilio Using The SugarCRM REST API on Your Website
Asa Kusuma
Milsoft Utility Solutions, Inc.
Using the SugarCRM REST API
Slides
Beyond Outlook Plug-ins – Sync Sugar to ALL Exchange Clients Extending SugarCRM: Want to Learn About Some of the Coolest Sugar Extensions Out There? Where is Your Company on the Social Media Maturity Continuum?
Natalie Petouhoff
Weber Shandwick
No Code Required: Building Custom Applications with Sugar Measure It - Manage It: Reporting in SugarCRM
3:25 - 3:40 Break & Solution Showcase
  Track 1:
CRM
Made Simple
Track 2:
Open Source &
Open Cloud
Track 3:
Flexing the
Sugar Platform
Track 4:
The Sugar
Exchange
Track 5:
Beyond CRM
Track 6:
Social
Business
Track 7:
SugarU
Track 8:
SugarU
3:45 –4:25 CRM Made Global Mobile, Social Mobile Cloud Solutions for SugarCRM - Connecting Your Field Force - Anywhere
Chris Hall
LogicAppeal
Slides
Why the Stack Matters: Building a Solid Foundation for SugarCRM Avoiding Social Silos Get More out of SugarCRM by Using Workflows and Web Services to Streamline Business Processes and to Increase Lead Generation
Chad Hutchins,
Milsoft Utility Solutions, Inc
To SocialCRM and Beyond! Administering SugarCRM - System Configurations Configuring Sugar for Your Business: Advanced Configurations with SugarCRM
Andrea Johnson
SugarCRM
4:30 –5:10 CRM Made Flexible, Intuitive, Open: SugarCRM Product Overview
Clint Oram,
CTO & Co-Founder, SugarCRM

Slides
Sweet! Running SugarCRM on the Amazon Cloud It's Easy to Play with Sugar: Building Vertical Customizations Call Scripting, an Essential Element of CRM in Customer Services
Joe Cassidy
Team Knowledge
Slides
Transparent Collaboration
Keith Casey Jr.
Blue Parabola
Creating Business Affect through the Social Effect
Matthew Rosenhaft
Social Gastronomy
Slides
Social CRM: Understanding and Connecting with Your Customers Simplifying Business Processes Through Workflow Automation
6:00 pm
SugarCon 2011 attendees enjoyed a private performance of Steve Silver's Beach Blanket Babylon, the longest running musical revue in theatre history and an established San Francisco institution, followed by a "The Tastes of San Francisco" dinner.

Day 2: Wednesday, April 6, 2011

9:00 - 10:00
Keynote:

Marketing in the Age of Social

Brian Halligan, Co-Founder, HubSpot
Laurence Buchanan, Capgemini
10:00 - 10:30
Panel Discussion
Moderator: Larry Augustin
10:30 - 10:45 Break & Solution Showcase
  Track 1:
CRM
Made Simple
Track 2:
Open Source &
Open Cloud
Track 3:
Flexing the
Sugar Platform
Track 4:
The Sugar
Exchange
Track 5:
Beyond CRM
Track 6:
Social
Business
Track 7:
SugarU
Track 8:
SugarU
10:45 - 11:25 CRM Made Successful: Climbing the Adoption Curve The Butterfly Effect of Bad Data Increase profits though automation for contractors with estimationPRO and Process Manager
Bill Convis
Sierra CRM
Marketing Automation 101 : Why Is This Stuff Hot and What’s in It for Me?
Michael Ward
Net-Results Marketing Automation
Openly Replacing ERPs with Sugar Networks, Signals, Reputation, and Delight: Emerging keys to sales and marketing success in an always on, attention scarce, information rich world
Brian Vellmure
Initium LLC.
Slides
Simplifying Business Processes Through Workflow Automation What is CRM and Why Do I Need It?
Bryan Leung
SugarCRM
11:30 - 12:10 CRM Made Profitable: Case Study – General Motors Colombia
Jose Maldonado
Palmtree Consulting
Extend SugarCRM with Open-Xchange and Add Social Networks to Your CRM
Rafael Laguna
Open-Xchange
SugarCRM for Ruby Developers
Charles Hicks
SugarCRM
Optimizing the Contact Center Agent Experience through Effective and Efficient Use of CRM Using IBM's Cast Iron with SugarCRM to Integrate Customer Data
Scott Tabak
Highland Solutions
Slides
5 Must-Haves for Boosting Sales with Social Media Closing the Loop: Simple Campaign Management Getting Started with SugarCRM: Best Practices for Automating Your Sales Force
1:15 - 2:00
Keynote:

Social and Inbound:
Next Generation Marketing

Adam Blitzer
COO and Co-Founder, Pardot
Panel Discussion
Adam Blitzer, COO and Co-Founder, Pardot
Brent Leary, CRM Essentials
Moderator: Larry Augustin
  Track 1:
CRM
Made Simple
Track 2:
Open Source &
Open Cloud
Track 3:
Flexing the
Sugar Platform
Track 4:
The Sugar
Exchange
Track 5:
Beyond CRM
Track 6:
Social
Business
Track 7:
SugarU
Track 8:
SugarU
2:05 - 2:45 CRM Made Collaborative: Sugar and Webex, GotoMeeting, Google, Box.net
Majed Itani
SugarCRM
When Social Met Content Management, It Was Love at First Sight
John Powell
Alfresco
Sweet Change: An SDLC Policy for Sugar What's the Big Deal about Electronic Signatures? QuickBooks to SugarCRM Integration as a SaaS Service The Physics of Influence: Building, Nurturing, and Leveraging Your Best Kept Marketing Secret Measure It - Manage It: Reporting in SugarCRM Configure Once - Planning for, Setting up and Administering Users, Roles & Teams
Andrea Johnson
SugarCRM
2:50 –3:30 CRM Made Profitable: Case Study - Flat World Knowledge: Integrating Silverpop Engage and SugarCRM MySQL and SugarCRM - a Powerful Open Source Combo That Noone Can Neglect Moving SugarCRM.com from SOAP to REST How to Mobilize Your SugarCRM Application
Adam Blum
Rhomobile
Sugar as Citizen Relationship Management
Peter Zoll
IMAG STS Corp.

Slides
The Science of Social Media
Dan Zarrella
HubSpot
Smart Business Solutions: Collaborating with SugarCRM Administering SugarCRM - System Configurations
3:30 - 4:15 Break & Solution Showcase
4:20 - 5:00
Keynote:

CRM and VRM: Towards an Inclusive Data Strategy for Individuals and Businesses

Doc Searls and Special Guests
  Track 1:
CRM
Made Simple
Track 2:
Open Source &
Open Cloud
Track 3:
Flexing the
Sugar Platform
Track 4:
The Sugar
Exchange
Track 5:
Beyond CRM
Track 6:
Social
Business
Track 7:
SugarU
Track 8:
SugarU
5:05 - 5:45 CRM Made Social: Integrating Social Media into Sugar SugarCRM Plus Windows Cloud Servers: How to Make Money Selling Both
Jeff Uphues
Cbeyond Cloud Services
Enhancing SugarCRM Security Through External Authentication
John Malone
Provident
The User-to-User Assistance Generation: The Effective Way to Socialize Your CRM Helping People See without Glasses: SugarCRM for the Medical Industry
Yves Sandfort
Comdivision
The Socialization of the SMB: How the Little Guys are Getting Bigger in the Age of the Collaborative Relationship
Brent Leary
CRM Essentials
Configuring Sugar for Your Business: Advanced Configurations with SugarCRM
Andrea Johnson
SugarCRM
No Code Required: Building Custom Applications with Sugar
SugarCon 2011