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Track 1: CRM Strategy
Best practices for formulating, implementing and measuring customer relationship management strategies. This track will focus on measurable ways companies can improve their marketing, sales and support activities.
Track 2: Open Source and Open Cloud(s)
Open Source is powering the next generation of cloud computing. This track will define, explore and recommend customer strategies for managing business in the clouds.
Track 3: Business Apps in the Cloud
Microsoft Azure, Amazon EC2, GoGrid, Rackspace - the future will happen across many clouds. This track will help developers decide where to spend their time and how to start innovating today.
Track 4: Extending Sugar
A decade from now, proprietary software will be a quaint reminder of how far the Web and open source have come in promoting openness and interoperability. These sessions will concentrate on how to use SugarCRM's open architecture to change, extend and maybe even revolutionize customer management.
Track 5: Beyond CRM
Implemented correctly, CRM touches all parts of the business. This track tackles when CRM stops and other applications and processes take over. Sessions will explore new and innovative ways to use business principles and technologies to place the customer at the center of everything.
Track 6: Getting Social
The internet is changing the way we sell and market to customers. The definitions of customer relationships are also changing. As social media experts put it: "The customer is now in charge of the conversation." How can you leverage Sugar to listen, track and engage with your customers in the social web? These sessions will provide you with some basic understanding of social CRM, and some first steps towards expanding your present CRM initiative to include social media customer engagement channels.
Track 7: SugarU
These in-depth tutorials will showcase the power of Sugar as a customer management platform, including sessions on driving user adoption, navigating Sugar, managing sales teams, marketing projects, support activities and administration.
Monday, April 12, 2010
| 3:00 pm - 6:00 pm | Registration Opens | ||||||
| 5:00 pm - 7:00 pm | Welcome Reception in Solution Showcase | ||||||
Tuesday, April 13, 2010
| 8:00 am – 9:00 am | Registration & Breakfast | ||||||
| 9:00 am | Keynotes and General Session | ||||||
| Track 1: CRM Strategy |
Track 2: Open Source and Open Cloud(s) |
Track 3: Business Apps in the Cloud |
Track 4: Extending Sugar |
Track 5: Beyond CRM |
Track 6: Getting Social |
Track 7: SugarU |
|
| Breakout #1 | The CRM Adoption Curve: A Strategic Framework | From Open Source to Open Clouds: How Open Source Powers Cloud Computing | Intro to Building Apps on Azure | Sponsor Presentation: Talend | Know Your Prospects: How Marketing Automation Transforms CRM (Pardot) | Understanding the Social Customer | Getting Started with SugarCRM |
| Breakout #2 | The Marketing Funnel: From Visitors to Customers | Sugar on Amazon EC2: A Look Into the Future (Levementum) | Nominate | Case Study: How CPX Uses Sugar as a Transactional Platform | Case Study: Alfresco: Building a Marketing Machine with SugarCRM | How to Close More Deals with Social Media | Navigating Sugar: Less Clicks, More Sales |
| Break | Lunch & Solution Showcase | ||||||
| General Session # 2 | Sponsor Keynote | ||||||
| Track 1: CRM Strategy |
Track 2: Open Source and Open Cloud(s) |
Track 3: Business Apps in the Cloud |
Track 4: Extending Sugar |
Track 5: Beyond CRM |
Track 6: Getting Social |
Track 7: SugarU |
|
| Breakout #3 | Case Study: How Roxtec Increased Productivity by 50% with Sugar | Case Study: How BMW Uses Sugar & Amazon EC2 for Lead Management | Nominate | Understanding Sugar Cloud Connectors | Nominate | At Your Service: Why Customers Own Your Brand | Closing the Loop: Simple Campaign Management |
| Breakout #4 | Nominate | Nominate | Nominate | The State of Open Source | Nominate | Building a Social Marketing Strategy | Orchestrate Your Business with Sugar Workflow |
| General Session # 3 | Celebrity Keynote | ||||||
| Track 1: CRM Strategy |
Track 2: Open Source and Open Cloud(s) |
Track 3: Business Apps in the Cloud |
Track 4: Extending Sugar |
Track 5: Beyond CRM |
Track 6: Getting Social |
Track 7: SugarU |
|
| Breakout #5 | Nominate | The Cloud is Suite: Running Your Business on the Cloud | Customer Case Study: Going Live on Azure | Nominate | Nominate | Roundtable: What Social CRM Means to Your Business | Measure Everything: Building Effective CRM Reports |
| 6:30 pm | California Academy of Sciences | ||||||
Wednesday, April 14, 2010
| 8:00 am - 9:00 am | Registration & Breakfast | ||||||
| 9:00 am | Keynotes and General Session | ||||||
| Track 1: CRM Strategy |
Track 2: Open Source and Open Cloud(s) |
Track 3: Business Apps in the Cloud |
Track 4: Extending Sugar |
Track 5: Beyond CRM |
Track 6: Getting Social |
Track 7: SugarU |
|
| Breakout #6 | Simple Steps to CRM Adoption (Fetsko) | Nominate | Building Business Apps on the iPhone | Nominate | Take Some REST: Integrating with Sugar | Promoting Your Brand on Twitter and Other Social Media | Working with Contacts Opportunities and Accounts |
| Breakout #7 | Modeling the Right Sales Stages and Process in Sugar | Red Hat | Nominate | Sugar as an MVC Framework | Agile and Open: a Framework for Product Innovation | How to Build Brand Through a Strong Blog and Twitter Presence | Customer Support Excellence with Sugar |
| Break | Lunch & Solution Showcase | ||||||
| General Session # 5 | Celebrity Keynote | ||||||
| Track 1: CRM Strategy |
Track 2: Open Source and Open Cloud(s) |
Track 3: Business Apps in the Cloud |
Track 4: Extending Sugar |
Track 5: Beyond CRM |
Track 6: Getting Social |
Track 7: SugarU |
|
| Breakout #8 | Best Practices in Managing Customer Renewals | Zend | Nominate | Best Practices for Creating Custom Apps in Sugar | Nominate | How Social Media is Changing the Concept of Community | Navigating Sugar Studio: Customizations Anyone Can Do |
| Breakout #9 | Nominate | Why Distributed SaaS is the Future of Cloud Computing | Driving Adoption and ROI with Sugar Mobile | What's Next? CRM Roadmap for Sugar 6 and Beyond | Nominate | Attack! How to Combine Social Media and Guerilla Marketing Campaign | Administering Sugar Fundamentals |
| Breakout #10 | Ask the Experts: Climbing the CRM Adoption Curve | What's in the Sugar Cloud? | Nominate | What's Next? Sugar Technical Preview | Nominate | Nominate | Your Turn! Sugar Experts Answer Your Toughest CRM Questions |
| 6:00 pm | San Francisco City Tour | ||||||
Thursday, April 15, 2010
Technical and Sales Training for SugarCRM partners. (Schedule is coming soon.)