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Great marketing campaign idea? Check. Snazzy HTML email? Check. Compelling Call to Action? Check. Great click-through rates? Check. Massive disconnect between sales and marketing? Check. All too often, marketing and sales are two ships passing in the night. In this session, Reem Bazzari will demonstrate how to create compelling marketing campaigns that deliver measurable value to sales. Topics will include set-up, execution and measurement of campaigns, we well as sales hand-off and response.
Closing the Loop: Simple Campaign Management
Marina
Reem Bazzari, Technical Marketing Manager, SugarCRM
 Reem Bazzari is a Technical Marketing Manager at SugarCRM. Her responsibilities include developing product training and demonstrations, as well as helping to guide SugarCRM’s product and competitive positioning. Previously, Reem helped to launch Sugar Exchange, SugarCRM’s commercial marketplace for partner extensions. Before joining SugarCRM, Reem worked in various marketing roles in the solar panel manufacturing and distribution industries. Reem holds a B.S. in Computer Science from Sonoma State University.
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