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If you are a successful business chances are you're already familiar with the CRM basics, and are most likely utilizing a CRM solution today to help your sales organization to operate more effectively and efficiently. But, what if you want to go beyond the basic efficiency gains? One of the easiest and most effective solutions is integrating your business's key communication mediums with your CRM. Whether it is phone, email, chat, or sms, integrating key communication systems like your phone system with your CRM can achieve considerable efficiency gains for your sales or service agents as well as managers. This presentation will investigate how integration of your phone system and CRM system can result in real, measurable business benefits. We will also investigate how improvements in technology make an integrated solution more feasible for even the small and medium sized business.
Why Unifying your Phone & CRM System Makes Dollars and Sense
Presidio
Aron Aicard, Senior Director of Product Management, Fonality
 Mr. Aicard joined Fonality in the summer of 2009 to help with product and company growth. He is currently responsible for end-to-end product management, including research, product definition, project management, pricing/packaging, & quality assurance. He prides himself on his ability to make decisions that mutually benefit customers and Fonality. After many years of frustration with the status quo in the business telephony market, Mr. Aicard nearly abandoned the space to work in a more customer-centric industry. After learning more about Fonality, he found new hope in this market, left his previous employer of 10 years, and set a course to help Fonality reshape telephony as we once knew it.
Prior to Fonality, Mr. Aicard held several positions at Inter-Tel, including Director of Product Management and Director of Product Marketing. For roughly 7 years, he helped steer the definition, implementation, positioning and strategic direction of Inter-Tel's line-up of converged IP telephony solutions, including phones, applications and core systems.
In 2007, Inter-Tel merged with Mitel leading Mr. Aicard into his most recent role prior to Fonality. He led an international team responsible for product management functions globally for all applications in the new Mitel portfolio.
Mr. Aicard participates regularly in presentations and industry panels within the IP telephony community, including trade shows such as Internet Telephony Expo and VoiceCon, and has been published multiple times in Internet Telephony Magazine.
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