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The definition of effective customer management has completely changed - gone are the days of transactional, point to point phone calls and emails. The relationship building process has become more open and participatory, and requires collaborative capabilities- an open environment of teams, communitities and forums. These methods dramatically improve the relationship that companies like yours can have with their customers and partners. This session with discuss this new approach and the underlying technology required to make it a reality.
Collaborative CRM Is the Center of the Enterprise 2.0 Universe
Twin Peaks South
Aaron Fulkerson, CEO, Mindtouch
 As co-founder and CEO of MindTouch, Aaron, in less than three years, has grown a small open source project into one of the world's most popular and positioned it as #1 in open source collaboration (source: Sourceforge.net) with tens of millions of users globally and an impressive customer list of Fortune 500 corporations, government agencies and mid-market companies. Prior to co-founding MindTouch, Aaron was a member of Microsoft’s Advanced Strategies and Policies division and worked on distributed systems research. Previously he owned and operated a successful software and Information Technology consulting firm, Gurion Digital LLP. He has held senior positions at software startups, has helped to launch several non-profits and businesses outside the software industry. Aaron received his BS in Computer Science from the University of North Carolina—Chapel Hill. He resides in San Diego, CA with his wife and two children. You can find Aaron on LinkedIn and Twitter.
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