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If there is one area of the sales process where representatives most often fall down, it is the discovery process. How can sales reps more effectively uncover customer pain and align business issues with the buying process? In this session, Jan Sysmans will share how to define a proper discovery process across sales teams and how to reinforce that process within SugarCRM. The result: better forecasts, more sales and happier sales reps (and managers).
Presentation Slides: Using Sugar to Discover Value
It's All about Discovery: Using Sugar to Uncover Customer Value
Pacific Heights
Jan Sysmans, Director of Product Marketing, SugarCRM
 Jan Sysmans is Director of Product Marketing at SugarCRM where he focuses on developing and evangelizing SugarCRM’s open source and SaaS solutions in the marketplace. A recognized industry thought leader, Jan spent over five years at Webex where he focused on business continuity, ease of use and viral adoption of its products. Jan also served as Marketing Chair for the SaaS Executive Council, an industry initiative aimed at promoting Software-as-a-Service solutions. A native of Belgium, he received his BS from the EHSAL School of Business and his MBA from ICHEC-MIME in Brussels.
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