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We have been trying for a very long time to get closer to our customers. Up until recently, we did this face to face, one on one and in small groups. Then the Internet and social media exploded. With Facebook, YouTube, Twitter, the channels to interact with prospects and customers expanded. Who are these new social customers and how can we use these technologies effectively? This session will define the new social customer – who they are, how they interact and how companies can engage with them.
Understanding the Social Customer
Sea Cliff
Mitch Lieberman, VP of Strategic Solutions, SugarCRM
 Mitch Lieberman is a software industry veteran whose career spans 15 years with experience in software architecture and a broad spectrum of transactional business applications. Currently, with SugarCRM, he focuses his energy on customer satisfaction, with SugarCRM’s large enterprise customers and Fortune 1000 companies. Working with both internal as well as partner development teams he concentrates on establishing quick wins and high user adoption, leading to success. Prior to joining SugarCRM, Mr. Lieberman served as a Chief Architect for E.piphany where he also drove customer success by working with both Research and Development and Implementation teams to drive the strategy and design of Epiphany’s service-oriented products.
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