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All leads are not created equal. Learn how to automate lead qualification and lead nurturing with SugarCRM and Pardot. This session will cover strategies on how to shorten the sales cycle with automated lead qualification processes; reduce marketing spend with lead nurturing; identify and prioritize qualified leads and align sales and marketing goals across the entire customer buying process.
Marketing Automation and CRM: Lead Qualification and Nurturing
Napa
Derek Grant, Vice President of Sales, Pardot
 Derek Grant is responsible for sales, business development, and partnerships at Pardot, the lead management automation vendor ranked number 1 in total cost of ownership by Forrester Research. Prior to his three-year tenure at Pardot, Derek spent seven years representing B2B technology and healthcare solutions, most recently as a Business Development executive at a Central Florida hospital. Prior to that, Derek served as a Regional Sales Representative at Datamaxx, where he sold enterprise software solutions to law enforcement and state criminal justice agencies. As the head of Pardot sales, Derek has played a major role in building Pardot's customer targeting and acquisition processes, propelling the brand to a leadership position in the marketing automation space. Derek holds a bachelor's degree from Florida State University and is a native of Tallahassee, Florida.
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