Case Study: Workstar

Putting People First

	With the help of Insightful and SugarCRM, Workstar has a better view of its marketing and sales opportunities. Carl Gunther GM of Innovation and Shared Services

Problem:

• Workstar was created by parent company Today Corporation, and needed to get 40 sales and marketing professionals up and running in a short time frame
• Workstar wanted to minimize the costs of implementing a whole new system, especially in the area of maintenance and services
• Employees were using several different CRM systems, or no system at all, with limited visibility into critical data

Solution:

• Sugar Professional On Demand brings the sales and marketing teams together in one centralized system, readily available via the web
• With the help of Sugar and its partner Insightful Customer Relations, the CRM system was up and running in 90 days.
• Many of Workstar’s previously manual reporting and campaign management processes have been automated inside Sugar Professional On- Demand

Full Case Study

• Case Study

About Workstar

Workstar is a TodayCorp company providing total learning and development solutions to people and businesses across the globe.

Workstar was formed in February 2007 and combines TodayCorp’s online integrated learning, communication and recruitment expertise with expertise in eLearning content, consulting and accredited training.

Leading employers use Workstar’s award winning technology, learning content and consulting services to deliver increased sales, productivity and compliance, whilst reducing training and recruitment costs.

Clients now include McDonald’s, Pfizer, Australian Defence Force, Repco, Elizabeth Arden, Woolmark, Trafalgar Tours and Vodafone.

http://workstar.com.au

About Insightful Solutions

Insightful Solutions is a specialist SugarCRM solutions provider. We focus on helping clients across Australia and New Zealand grow revenue and profitability, through improved customer relations, supported by interfacing a SugarCRM system with existing processes and infrastructure. Insightful provides professional implementation, customization, training and support services, and offer both hosted and on-premise solutions.

To learn more about Insightful Solutions, please call 02 9460 4533, email info@insightful.com.au, or visit www.insightful.com.au.