Case Study: Superior Industries

Superior Industries Outgrows Salesforce.com and Saves $100,000 with SugarCRM.

	Sugar allows us to continue our fanatical approach to servicing the customer and continue to grow our operations without any loss of what we call the "Wow!" factor to our customers. Mary Erholtz Marketing Manager

Problem:

• Inability to track customer interactions from initial contact through to sales
• Long lag times for new feature requests with legacy hosted CRM system
• Spending too much on hosted CRM for benefits derived

Solution:

• Sugar Professional for Sales Management, Executive Reporting and Case Management
• Improved understanding of customer relationships and issues.
• Cost savings of $100,000 over four years

Full Case Study

• Case Study

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"...Now managers have the flexibility to share CRM data between applications. On-site storage is much less expensive, and SugarCRM's licensing fees are also much lower. Sales reps love the ability to synchronize contacts between Outlook and SugarCRM..." Read more

About Superior Industries

Founded in 1972, Superior Industries designs and fabricates a full line of conveying equipment, telescoping conveyors, feed systems, & portable screening plants for industrial manufacturers.

Website: www.superior-ind.com