Case Study: Sterling PCU

The Sterling team describes themselves as "tickled pink" with the SugarCRM solution. The team loves the value and the flexibility that the application provides.

	You do not want to know how much money we spent on salesforce.com customizations. SugarCRM gives us the flexibility we need to grow as a business. Christopher Edwards General Manager of Sales

Problem:

With its long and distinguished history comes a long and extensive record of customer relationships, many of which were being stored in email, spreadsheets and disparate databases. Sterling's management knew this problem needed to be resolved, but they did not want to spend the time and money deploying an application they would not use. Sterling's expertise is in integrating and delivering complex manufacturing systems, not deploying enterprise applications.

Salesforce.com addressed Sterling's basic needs, but the hidden costs of the salesforce.com were overwhelming. "Things were fine with salesforce.com until we tried to do a second database back-up," says Christopher Edwards, General Manager of Sales at Sterling PCU. "That is when salesforce.com started to charge us an arm and leg for backing up our own data. It's just not acceptable."

Solution:

• Sugar On-Demand will save estimated Sterling $18,000 annually.
• End-to-end view of customer interactions, including contact, opportunity and account management for managing sales to case management, project management and bug tracking on the customer support side.
• Enhanced quoting functionality, a key customer tracking feature for a company that needs to manage relationships across hundreds of companies in five (5) continents.
• Flexible deployment options, where companies can move between a hosted or on-premise solution seamlessly as the business grows.
• Up and running in less than a week after receiving their data from salesforce.com.

Sterling PCU Wins Stevie Award for CRM Implementation and User Adoption Program of the Year

"We are honored to receive the Selling Power Sales Excellence Award," said Christopher Edwards, General Manager of Sales and Marketing, Sterling PCU. "It is a fine recognition of an incredible partnership between Sterling PCU and SugarCRM. The customer service SugarCRM provides Sterling PCU is top-shelf, their product, out-of-the-box, is unbeatable, their professional services - on-time and on-budget. In a nutshell, SugarCRM values PCU as a customer, before, during and after the sale."

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Full Case Study

• Case Study

Webcast:

• CRM: On-Demand or On-Site? Choose the Right Deployment Option

  Join technology analyst Tim Clark, SugarCRM’s CTO Jacob Taylor, and Sterling PCU's Christopher Edwards as they discuss costs and benefits of deploying CRM On-Demand versus On-Site.

About Sterling PCU

Founded in 1946, Sterling PCU provides specialized equipment to the appliance and automotive industry. Sterling's refrigerant and fluid processing systems can be found in the manufacturing and assembly facilities of the best-known companies in the world, including Mercedes-Benz, Toyota, Caterpillar and General Electric.

Website: www.sterlingpcu.com