Case Study: SOUL Converged Communications

A versatile firm needs a flexible CRM system.

	SOUL sells a lot of different products to a lot of different types of prospects. Sugar allows us to track and manage this diverse activity all in one central system. Steve Legge Chief Operating Officer

Problem:

• SOUL needed a centralized web based CRM solution to merge various techniques of managing information critical to the sales cycle
• Sales management wanted a more accurate system to track and manage sales activities, forecasts, and projections
• SOUL's rapid growth and high level of collaboration dictated a smooth and expedited implementation

Solution:

• SOUL now utilizes Sugar across their enterprise as the official system of record
• Sales management utilizes Sugar reports and dashboards to have a real time view of sales team's performance
• SOUL partnered with SugarCRM partner, Insightful Solutions, who planned and executed a seamless 6 week implementation.

Full Case Study

• Case Study

About SOUL Converged Communications

SP Telemedia Limited (ASX Code: SOT) trading as SOUL, is an innovative market leader in the IP telecommunications and multi-media market. Listed on the Australian Stock, SOUL's entry into the market in 2000 was met with huge success in a relatively short period of time. Since its establishment, SOUL has maintained rapid growth, providing itself to be a dynamic and significant force in the Australian telecommunications industry. Among other features of SOUL's capability are:

• SOUL has the largest independent fully converged voice, video and data network in Australia
• SOUL has the largest voice enabled IP network in Australia
• SOUL has 100% interest in B Digital Limited, making it the largest mobile telphony reseller in Australia and servicing in excess of 500,000 consumer telco services.

These capabilities enable SOUL to deliver broadband products and services, whether voice, video or data, through to the last mile of its own fully converged network throughout metropolitan, regional and rural Australia.

For further information on SOUL visit www.soulaustralia.com.au or call 1300 113 34 64

About Insightful Solutions

Insightful Solutions is a specialist SugarCRM solutions provider. We focus on helping clients across Australia and New Zealand grow revenue and profitability, through improved customer relations, supported by interfacing a SugarCRM system with existing processes and infrastructure. Insightful provides professional implementation, customization, training and support services, and offer both hosted and on-premise solutions.

To learn more about Insightful Solutions, please call 02 9460 4533, email info@insightful.com.au, or visit www.insightful.com.au.