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RedBalloon Days eliminated manual processes by integrating Sugar Professional with its website and eCommerce portal.
The integration of SugarCRM throughout the business has reduced order processing from a half a day to less than one hour, once per week.
Naomi Simson, CEO
Quick Facts
-
Company Fact:
Leading web provider of gift experiences for the Australia New Zealand markets -
Founded:
2001 -
Headquarters:
Sydney, Australia -
Company Size:
Serving over 4,000 corporate customers and 90,000 individuals -
Key CRM Requirements:
Sales, Account Management and Marketing to corporate clients -
Previous CRM Solution:
Homegrown -
Implementation Time:
3 weeks -
Implementation Partner:
Insightful Solutions
Case Study 
Problem:
- Homegrown CRM system produced manual rework and invoicing problems
- Difficulty managing customer relationships as the company grew
- Duplicate efforts due to lack of integration between CRM, Web Site, and Order Management Systems
Solution:
- Teams can more effectively share data, which is more accurate because of Sugar integration across the business
- Marketing and sales has become more effective in communicating to the right customers at the right time
- Order processing cut from 6 hours to less than one hour with cross-application integration.
About RedBalloon Days
RedBalloon Days is the leading web provider of gift experiences for the Australia New Zealand markets, serving over 4,000 corporate customers 90,000 individualsWebsites: www.redballoon.com.au, www.redballoon.co.nz, www.godo.com.au
