Case Study: RedBalloon Days

RedBalloon Days eliminated manual processes by integrating Sugar Professional with its website and eCommerce portal.

	The integration of SugarCRM throughout the business has reduced order processing from a half a day to less than one hour, once per week. Naomi Simson CEO

Problem:

• Homegrown CRM system produced manual rework and invoicing problems
• Difficulty managing customer relationships as the company grew
• Duplicate efforts due to lack of integration between CRM, Web Site, and Order Management Systems

Solution:

• Teams can more effectively share data, which is more accurate because of Sugar integration across the business
• Marketing and sales has become more effective in communicating to the right customers at the right time
• Order processing cut from 6 hours to less than one hour with cross-application integration.

Full Case Study

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About RedBalloon Days

RedBalloon Days is the leading web provider of gift experiences for the Australia New Zealand markets, serving over 4,000 corporate customers 90,000 individuals

Websites: www.redballoon.com.au, www.redballoon.co.nz, www.godo.com.au