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Case Study: Pointlogic

Pointlogic Pointlogic rolls out Sugar to help alleviate growing pains from rapid expansion and globalization

Quote
Pointlogic was very happy with the increased efficiency and collaboration that Sugar was providing them. However Sugar’s open source architecture allowed us to do even more by allowing us to customize various fields and workflows to be industry specific.

Bart Van Maarseveen
Outdare Co-Founder

Problem:

  • Dispersed workforce had an assortment of informal systems for managing customer and prospect data.
  • Pointlogic’s unique line of business warranted industry specific modules, fields, and workflows.
  • Pointlogic felt is was critical to perform a CRM audit once the system was fully implemented to gauge what areas could be further improved.

Solution:

  • Sugar allows employees at all offices to collaborate on accounts by sharing information critical to the sales process.
  • Sugar’s open source architecture allowed Outdare to make necessary customizations for system to be aligned with Pointlogic’s line of business.
  • Outdare audited Pointlogic’s user adoption and identified key areas in which customizing Sugar would increase efficiency.

Full Case Study

Quick Facts
  • Headquarters:
    Rotterdam
  • Founded:
    1993
  • Implementation Partner:
    Outdare
  • Company Description:
    Leading Dutch provider of mathematical and analytical consulting services.
  • Company Fact:
    Customers include OMD Worldwide, Unilever, Clear Channel, and Fox
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About Pointlogic

Pointlogic’s aim is to help our clients to make better business decisions. We work together with clients, applying fresh, analytical thinking to problems. We then use powerful mathematical modeling to generate insight into clients’ choices. Finally, and critically, we deliver concrete, software-based solutions that clients can action and distribute across internal and partner networks.

Website: www.pointlogic.com

About Outdare

Outdare is an Open Source expert and known for delivering web based Open Source solutions for the Dutch market. Outdare has unique expertise in implementing SugarCRM for both international businesses and governmental organizations. The business unit Outdare CRM offers a full menu of CRM services such as implementation, configuration, consultancy, training and customization.

Website: http://www.outdare.nl/

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