Case Study: NinjaTrader

As a startup, NinjaTrader found that is was spending more and more on its current CRM system—provided by Salesforce.com— without gaining greater benefits.

	SugarCRM is our most mission-critical business application. It truly gives us the pulse of our business. John Gromala Vice President of Sales and Marketing

Problem:

• Difficulty automating a large number of transactions
• Inability to follow-up on subscription renewals
• Long wait times between feature requests and product delivery with existing CRM provider.

Solution:

• Integrated lead hand-off between web site and Sugar
• More effective follow-up on accounts up for renewal
• Ability to quickly customize application to meet its business processes

Full Case Study

• Case Study

About NinjaTrader

Based in Denver, CO, NinjaTrader provides a trading management platform which allows traders to better manage futures contracts.

Website: www.ninjatrader.com