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As a startup, NinjaTrader found that is was spending more and more on its current CRM system—provided by Salesforce.com— without gaining greater benefits.
SugarCRM is our most mission-critical business application. It truly gives us the pulse of our business.
John Gromala, Vice President of Sales and Marketing
Quick Facts
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Company Fact:
Provider of financial trading software for professional and retail investors -
Headquarters:
Denver, CO -
Key CRM Requirements:
- Sales management
- Customer lifecycle management
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Previous CRM Solution:
Salesforce.com
Case Study 
Problem:
- Difficulty automating a large number of transactions
- Inability to follow-up on subscription renewals
- Long wait times between feature requests and product delivery with existing CRM provider.
Solution:
- Integrated lead hand-off between web site and Sugar
- More effective follow-up on accounts up for renewal
- Ability to quickly customize application to meet its business processes
About NinjaTrader
Based in Denver, CO, NinjaTrader provides a trading management platform which allows traders to better manage futures contracts.
Website: www.ninjatrader.com
